Junior’s Fashion Week is back in full swing and this time it will be showcasing the collection of international kidswear brands – U. S. Polo Assn. Kids, Hugo BOSS, DKNY, Little Mark Jacobs, Timberland, Billieblush, The Children’s Place and Flying Machine Boyzone in the lands of Chennai.
Awaited by the width and breadth of kids wear industry, the JFW Chennai edition is scheduled to be held at Westin Hotel, from October 20-21, 2018. Junior’s Fashion Week is an upmarket children’s fashion runway showcase which brings the choicest of kids’ market constituents to the fore. It is a celebration of young talent and international fashion. It showcases crème de la crème of children’s apparel, footwear, accessories, décor, and everything else for kids from four to fourteen years.
Sakshi Arora, Director and CEO, Kids Around India encompassing Hugo BOSS, DKNY, Little Mark Jacobs, Timberland, Billieblush, reflects that most children love fun clothing. “Kids Around India is proud to be associated with the Juniors Fashion Week. It is the ideal platform for us to showcase our collection which revels in style and confidence. The clothes are technically fashionably designed to make comfortable, so much that every child would love to wear it, and every parent would want to buy it,” she notes.
With an aim to increase brand awareness, JFW brings the true essence of the brands to the fore. JFW caters to industry heavyweights, emerging brands and stirring new launches. It connects with the audiences on a level which brings numerous benefits to the brands – tangible and intangible. It introduces trends to potential consumers and professionals with the goal of marketing, branding and business generation. The Runway showcase aims to extend a market-centric pedestal to the brands in both B2B and B2C landscapes. It renders a commercial glorification to the brands’ merchandise or services on and off the Runway. Connecting the target audience to the brand’s agenda, arousing likability for the brands’ merchandise, and setting a niche cum loyal market for the brands is what JFW thrives on.