Summer is definitely the season to take a break and go on a holiday. With Urban Safari, adventure takes the front seat this season. Denims play a major role and give us some drool worthy styles to go rugged or to go flirty feminine. Collections inspired from various parts of the world, hand crafted textiles and techniques form the core of our summer range.
Soft cheese cloth, rayon, embroidered laces, crochets in shades of pink, garden tones, soft neutral Aruba blue, corals and lime are some of the delights of the range. Cold shoulders and loose knit kaftans, kedio tops, over-layers, dresses, Long line shirts and boxy fit graphic tees brings out your summer style with an updated fashion quotient.
Max Fashion : The boys and girls collection offered by Max is for the age group of 2-8 years. The girls collection is made up from cute tropical beach prints to flamingos, cactus, toucans and birds of paradise inspired graphics, there is a little of everything to get your imagination running wild and free. Blue and yellow are the key colours this season with vibrant stripes and placement prints inspired by sea animals for the boys’ collection.
Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. It offers apparel, footwear & accessories that are of the latest fashion trends.
Max Fashions showcased their Summer 17 collection at Junior’s Fashion Week, Kolkata Edition. Junior’s Fashion Week is all set to showcase AW 2017 in Kolkata, Mumbai, NCR and Bengaluru.