Category: Brands & Features

Allen Solly Junior walks the ramp at Junior’s Fashion Week

Allen Solly Junior from Aditya Birla Fashion and Retail Limited, synonymous with offering smart wardrobe solutions for kids has today announced its partnership with the Junior’s Fashion Week (JFW), India’s premier kids’ fashion event. Hosted at Grand Hyatt, Mumbai on October 01, Allen Solly Junior will showcase its AW’17 collection at JFW, a bi-annual runway showcase.

Crafted for the young kids, who are enthusiastic about experiencing the new and having fun, Allen Solly Junior creates peppy and colourful apparels for kids aged 3-16 years. At the Junior’s Fashion Week, Allen Solly Junior will be showcasing their innovatively curated AW’17 collections which are wonderfully designed and are high on style and comfort.

Allen Solly Junior’s new Autumn Winter 2017 collection offers a number of looks in three contemporary and equally elegant styles. Named ‘Sport the Adventure’, the first look by Allen Solly Junior is inspired from military and jungle look. The entire look is about washed casuals with a rugged feel. Girls, on the other hand, are kept more in floral top wear but with casual military-inspired bottoms.

The second exciting look which will be showcased is their ‘Athleisure’ range. The collection includes special fabrics & trim play like light reflective tape, silicone gel prints & texture play. The colours dedicated to this collection include monochrome with a hint of red and teal. The third and final look by Allen Solly Junior, named ‘Party Squad’ look is a collection created specially to cater to special occasion & party. The graphics of the look are inspired from music, musical instruments, stars motifs and Christmas, festive feel using colours with gold and glitter.

Junior’s Fashion Week focuses at juniors aged between four to fifteen years as the event brings with it, immense vivacity and energy of the children’s fashion & lifestyle industry. Junior’s Fashion Week’s ardent aim is to improve the kids’ fashion tableau in India.

The little stars are all set to slay the gorgeous and creative collection of Allen Solly Junior with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Allen Solly Junior has a national presence across 160 MBOs, and 20 exclusive business outlets and 96 shop-in-shops across 20 cities in India.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colourful and fashionable apparel for boys and girls. The brand has recently expanded the range to Infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

Marks and Spencer presents cosy styles for the winter chill at the runway of Junior’s Fashion Week!

Autumn Winter season is here and so are fresh preppy trends and styles. Gone are the days when our parents used to buy us clothes that were bigger in size so they can be worn for the next couple of years. Today parents are more conscious of how they dress their junior. Much credit shall also be given to the lifestyle brands who promote kids wear enough to bring into notice of the potential customers. And Junior’s Fashion Week help such brands do so.

With September ending and winter being right around the corner it’s time to prep your little ones with sumptuous and cosy apparels from Marks and Spencer’s trendy winter collection.

With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.

The collection offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles and the highest quality this autumn winter season.

Mr Pankaj Kapoor; Head of Marketing – Marks & Spencer Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Having dressed generations after generations, Marks and Spencer has played a major part in the fashion industry. Marks and Spencer and Junior’s Fashion Week has same motive – creating magic through dressing juniors like never before. Marks and Spencer is all set to inspire the on-lookers with the trendiest collection with some breathtaking styles for the winter chill.

Mumbai to witness a preppy collection by USPA Kids on the runway of Junior’s Fashion Week AW’2017!

We cannot become what we want by remaining what we are. It is important to walk along with fashion and trends or be called ‘old-school’. You gotta have style. It’s a way of life. Without it you are nobody. Fashion is an art and you are the canvas. Fashion is a way to tell who you are and about your personality without having to speak a word. Nothing could be better than helping juniors learn about fashion since childhood. And this why Junior’s Fashion Week and USPA comes together once again for a spectacular event in the city of dreams, Mumbai on 01st October 2017 at Grand Hyatt.

There are only a few brands in the juniors fashion market that know how to play well with hues and crafts and make every stitch not only with love and care for the juniors but also equally interesting. Once such lifestyle brand is US Polo Association Kids, as in the fashion world it sure knows how to stand out from the crowd, especially when it comes to junior wear. Independent style is very important and inspiring. US Polo Kids comes with a freshly curated collection for juniors only to spread more fashion and cheerfulness.

In the Autumn-Winter edition, USPA comes up with another innovatively curated collection for the juniors. U.S. Polo Assn Kids AW’17 collection features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colours along with reds, blues and whites marking the core presence of the brand highlighted with stars, stripes and dot prints.

The junior models are all set to slay the runway of Junior’s Fashion Week in Mumbai. Miss the little rockstars walk with sheer grace and glamour on the runway and regret later!

 Lil Angels to dress the toddlers in breathtaking AW collection for Junior’s Fashion Week 2017

Life is a party, dress like it. The joy of dressing is an art. What you wear, is how you present yourself to the world. It is very important what you wear and how you wear it. People often pay special attention to themselves, but generally do not put equal efforts in dressing their kids, which is only sad. You must never underestimate the power of right dressing.

It has always been amazing to see how a piece of clothing could change how one look, feels about himself, holds himself, or even behave. Right clothing at the right time can do absolute wonders. And one such wonderful brand, that sure knows how to woo the hearts of the little ones, is Lil Angels. Well, they do complete justice to their name by dressing the children in breathtaking fairy dresses.

What is even interesting to note here is that the brand comes up a never-seen-before collection this fall. Lil Angels come together with Junior’s Fashion Week to showcase their wonderfully curated collection on the runway of Autumn Winter 2017 in Kolkata, on 02nd and 03rd September 2017. Their new festive collection is inspired from something we see and experience all around us all our lives. Their festive collection is a tribute to the miracle called – Mother Nature. They have used colors which are inspired by nature’s elements.

Nikita Dhandhania and Gunjan Sonthalia, co-owners of Lil Angels, say, “We have depicted mother nature’s vibrancy and vivacity and are using prints and embroideries of giraffe, hippopotamus, deer, and flamingo, etc. The beauty of the natural world lies in the details and the same is true for our collection. Also, we have ensured that our creations provide the same level of comfort and joy which nature provides us with.”

They also express their excitement for the event as they say, “Lil Angels is excited and thrilled to associate itself to Junior’s Fashion Week. We are waiting to showcase our festive collection in our own city of joy – Kolkata. As it’s our first time with JFW, it will enrich us with a new experience and create a new audience for us. This will give us an opportunity to identify our brand not only at a national level but also mark our footsteps into the global market.”

As excited and ready to slay Lil Angels is, we believe so is Kolkata for the event, right?

We say why to waste this golden chance to witness the cutest bundles of joy walk ramp with confidence and passion and stun everyone in the audience. Trust us; it is even better than it sounds. The little toddlers, dressed in beautiful outfits, marching to their own beats, and sizzling the ramp, is probably one of the best views to capture.

Open the calendars, pin the dates, get ready and join Junior’s Fashion Week in the grand celebration of fashion and trends. We await your presence. See you soon KOLKATA!

USPA to showcase a jovial collection on the runway of Junior’s Fashion Week AW’2017

What you wear is how you present yourself to the world out there. They say be a flamingo in a flock of pigeons. And in the fashion world, USPA (United States Polo Association) sure knows how to stand out from the crowd. With every new collection, USPA strikes the right chord in the fashion market. Innovation and comfort would be two words that could easily sum up USPA’s creativity and new collection every season.

Gone are the days when the entire focus in the fashion industry by the brands was on men and women apparels and accessories. Thanks to the globalization and the initiative by several fashion brands around the globe that the recent years are witnessing a rise in the sales of the children clothing. Much credit can also be given to the fashion events that specifically highlight children fashion like Junior’s Fashion Week and Global Kids Fashion Week, etc.

Ever wondered what would happen if such leading brands and hit fashion weeks would come together? Well, when creativity and business collide, great things happen. And this why Junior’s Fashion Week and USPA comes together once again for a spectacular event in Kolkata on 02-03 September 2017 at JW Marriott. JFW and USPA earlier came together for Spring Summer 2017 in the city of joy only to spread more fashion and cheerfulness. SS 2017 was a great hit and it’s time to create more fashion, trends, and memories together at AW 2017.

In the Autumn Winter edition, USPA comes up with another innovatively curated collection for the juniors. U.S. Polo Assn Kids AW’17 collection features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

The little stars are all set to slay the gorgeous and creative collection of USPA with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Are you ready Kolkata?

DOODLER APPARELS to platform hand drawn collection at Junior’s Fashion Week AW’2017

Dress shabby and they remember the dress, dress impeccably and they remember the wearer. This is why they say, buy less but buy wisely. Dressing is an art and there are only a few who the make the most of it. When it comes to designing apparels and setting trends, Doodlers Apparels is one brand that sure knows how to do justice to every thread and stitch.

In the contemporary world we live in, where trends change every other day, DOODLERS sure know how to match up to the pace. DOODLERS APPARELS is India’s first creative fashion brand for boys and girls between 8 and 14 years. The fun wear range is differentiated by including apparels that carry creative doodles to appeal to the mindset of the tweens. The clothes line includes T-shirts, trousers, frocks, skirts and smart casuals.

Doodlers is also an exciting fashion destination for these youngsters where they can participate in interesting activities. It’s a whole new fun-filled universe. An experiential brand, Doodlers will engage, interact and entertain with flair and style. How amazing, right? And to make the fashion world and potential buyers know more about the brand, Junior’s Fashion Week comes in association with DOODLERS APPARELS, to bring for the fashion enthusiasts an event like never before. Kolkata will witness a grandeur junior’s fashion week, Autumn Winter 2017, scheduled on 02-03 September 2017 at JW Marriott.

DOODLERS aims at sketching for tweens a world away from everyday reality to one of possibilities and imagination, a world that seamlessly integrates the unspoken and visual imagination of tweens into the tangible. Their products and experiences promote self-expression and creativity thus increasing an affiliation with the young Doodler.

Junior’s Fashion Week in association with Doodlers endeavor at present before the audience a spectacular event and to educate them about the junior’s fashion trends. Kalyan Bhose, MD and CEO, Doodlers Apparels, says, “We are pleased to be associated with Junior’s Fashion Week.  The innovative and youthful nature of this show is a good platform to showcase our kids’ collection. Showcasing our junior’s collection at JFW will sure help us grow. We are excited about the event and extend our gratitude towards the entire Junior’s Fashion Week team for coming up with an event like no other. We believe together we can change how the world perceives children fashion. We look forward to a great event and a long-term association.”

The little tots have aspired a dream of being junior super models and with brands like Doodlers, they are going to achieve this dream in a grandeur way on the runway of Junior’s Fashion Week. Come, watch them turn their dreams into reality with sheer passion and elegance, because we have never seen elegance go out of style.

Kolkata to witness A-First’s ‘Uptown Collection’ on the JFW Runway!

Great things never come from the comfort zone. And this is why to make wonderful things happen it is necessary to do innovation, move out of the comfort zone and be creative. Style is a way to say who you are without having to speak a word. This is why it is very important to choose what you wear and how you style it. If you have been wondering from long what are new fashion trends for your junior, don’t look any further.

In the beautiful city of Kolkata, which is also known as the city of joy, Junior’s Fashion Week and A-First come together to present before the audience a never seen before collection, named Uptown Collection, in Autumn Winter 2017 fashion week scheduled on 02-03 September at JW Marriott, Kolkata.

Kolkata will soon be beginning with the celebrations of the pious festival Durga Pooja, and to make it more glamorous and happening, Junior Fashion Week brings a spectacular event where A-First will showcase its colorful collection for the juniors. The UPTOWN Collection, as it is named, showcases designs of carefree fashion for the contemporary kids, with cutest and trendiest styles in the market.

A-First’s Autumn Winter 2017 collection is a plethora of designs, inspired by the joyous experiences of life, ranging from sumptuous candy bar colors to candid sea holidays. Their mission statement is to provide kids fashion for ‘the mass with a touch of class’. The new collection is inspired by customers and their ideas hence A-First makes sure that they live to the expectations. They believe every penny should be worth it, and folks to love their clothing beyond the concept. The best thing to note here is that the entire collection is made with eco-friendly fabrics and is stitched with perfection, to match the international standards.

The creatively curated collection by A-First will help the kids’ style effortlessly by giving them wearables that are as comfortable as daily wear apparels. This new peppy and joyful collection includes everything from a cool skater vibe-like slouchy jean to cargo pants, from a denim dress to comfy hoodie. A-First proudly presents a collection that is also inspired by millions of smiling faces of kids around the world. They believe that if something that has remained untouched over the countless years of industrial revolutions is kids’ smiling faces.

Ajay Sultania from A-First says, “We wish to thank Junior’s Fashion Week and their whole team to put this event together that has allowed us to showcase our collection to a broader spectrum of the kid’s apparel market.”

Junior’s Fashion Week aims at changing the way masses look at junior’s fashion and with brands like A-First, we believe the dream is not far from turning into a reality.

Kolkata, it’s your turn now to do your part.  Come, let’s together make fashion happen.

JFW_juniorsfashionweek_airtel

The burst of red and white on the runway of JFW created a trail of magic!!

The runway of Junior’s Fashion Week put up a spectacular sequence for the co-sponsors of the show – Airtel on the finale day of the Kolkata Edition. The ones who were present could have told you exactly how spellbound they were when the sequence was in progress. The eyes never left the runway for a second and the end left the heart asking for more.

Six girls, the red and white collection of the international brand Laali, Airtel music in the background, the placards spelling AIRTEL, and Jessica Gomes choreography was all that was needed to create a mesmerizing act. The junior models walked gracefully down the runway looking angelic wearing white tiaras and floral footwear. It was a special showcase created for Airtel and was executed with finesse.

Junior’s Fashion Week has made an iconic image in Kolkata and the associated brands proud of its association with JFW. The dedication and teamwork was evident in every aspect of the show. The Airtel sequence will remain a living memory in the minds of audience for a long time to come.

To visit our photo gallery, click here. Junior’s Fashion Week is next showcasing in Kolkata, Mumbai, Gurugram and Bengaluru.

jfw_juniorsfashionweek_USPA_kids

U. S. POLO ASSN – THE AUTHENTIC AMERICAN STYLE ON THE RUNWAY OF JFW.

U.S. Polo Assn. is the official brand of the United States Polo Association, the non-profit governing body for the sport of polo in the United States since 1890. U.S. Polo Assn was created in order to reflect the desire to have a clothing brand that captures the spirit of the sport of polo. It is the only brand that truly represents the heritage and tradition that the sport offers and is not just a lifestyle. Polo, one of the oldest equestrian sports in the world – also referred to as “The Game of Kings” – is full of thrill, teamwork, technique and true sportsmanship. It captures a spirit not known by other sports – the love of the game embodies an enthusiasm for competition, a passion for horses and an appreciation for all those who work to bring the sport together.

Junior's_Fashion_Week_Kolkata_ (7)
Junior’s_Fashion_Week_Kolkata_ (7)

U.S. Polo Assn. Kids carries an extensive collection of classically styled high quality casual clothing. The U.S. Polo Assn. brand captures the authenticity of the sport of Polo, while embracing the genuine spirit known throughout the world as Classic American Style. The products are sold through their licensing program in over 135 countries at independent retail stores, department stores and U.S. Polo Assn. brand stores.

U.S. Polo Assn Kids the official sponsors of Junior’s Fashion Week – Chennai Edition, features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play with reds, blues and whites marking the core presence of the brand highlighted with stars, stripes and dot prints.

jfw_juniorsfashionweek_Chennai

The next destination of JFW Express revealed!!

The best part of planning an event is deciding on the next place of activity. So here I am, all bundled up in excitement as we are called for a meeting (believe me these are the only meetings I love). We are to decide the destination for our next edition! After hours of brainstorming and virtually touring almost all the cities in India, we unanimously arrived at the soul of South India – CHENNAI.

I have never been to the city before but I have heard different versions from different people. My dad still calls it Madras and fondly remembers the childhood days he spent at Sahukar Peth and never ending praises of Marina Beach. The over enthusiastic engineer friend of mine always worshipped Chennai as a Mecca of jobs in Automobile sector (and thankfully is currently working with BMW India). My brother found his wife at Chennai and was no wonder in awe with the city for reasons best known to him. And for every movie buff I know of, Chennai is the home to Rajnikanth Sir.

As for me, I want to visit the city for altogether different reasons, fore mostly to savor the most authentic South Indian cuisine the city offers; secondly I want to visit the temples in Chennai, purely for the architectural marvel they are and thirdly I want to visit a performing arts school and sit back to soak in the true cultural spirit of classical dance form – Kathak & Bharatnatyam.

Junior’s Fashion Week has chartered their ride and scheduled to arrive soon in Chennai. We have been to Mumbai, Bengaluru, Kolkata and now the most cosmopolitan feather in our cap – Chennai. We hope to create the same affinity with parents and brands alike as we have done in our previous journeys. We are all geared up to create strategic relation with the folks at Chennai, and look forward to everlasting ties of association.

To make your kid a part of Junior’s Fashion Week, Chennai, click here.