Category: Press Release

Step into spring summer season with the best of fashion from The Children’s Place -to be showcased at Junior’s Fashion Week, Chandigarh

Spring-Summer is the season of bright hues, pastel colours, vibrant patterns, and floral feels all around.It is also the season that allows you to experience the best of fashion trends! Junior’s Fashion Week once again teams up with The Children’s Place to showcase the latest styles & trends at the Junior’s Fashion Week Spring Summer 2018 Chandigarh edition, on 25th February at JW Marriott, Chandigarh.

Keeping the mom in mind & the kids at heart, The Children’s Place presents a modern yet stylish wardrobe for your kids. From Apparel to Accessories to Shoes, the range of Fun Fashion outfits for babies, toddlers and big kids, makes it a one-stop shopping destination for your kids’ fashion wish-list.

With a host of fresh playful prints, patterns and graphics, The Children’s Place announce the arrival of its colourful & bright new spring’18 collection in stores.

This new collection of everyday casuals and stylish dressy outfits has everything for the entire family. Dresses, skirts and add-ons are blooming with tropical botanicals and extra girly details (like embroidery & lace!).His conversational graphics, cool prints, beachy pastels with neon pops and waves of indigo are washing over button-downs, polos and shorts.Plus, the variety of accessories like hair bands, hats, bags, purses and sunglasses ensures that your kids will have everything they need to make countless spring outfits.

Mr Alok Dubey CEO, Lifestyle Brands Division, Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He holds “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Chandigarh.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices.

With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.”

Since 1969, The Children’s Place has grown to become America’s #1 place for kids’ fashion from newborn to 14Y. From everyday basics to the most stylish, must-have outfits, everything within the assortment is made to last and designed to keep up with kids’ busy, fun­-filled lives. The Children’s Place arrived on Indian shores in 2015 and has a strong, ever-expanding presence around the world with more than 1,000 stores in the USA and Canada.

The Children’s Place is present across Bengaluru, Mumbai, Chennai, Kochi, Pune, and Noida with 8 exclusive outlets and is also available at shop-in-shops at Shoppers Stop; Iconic & Kapkids stores pan India. They are now also available on Arvind Internet Limited’s and India’s first omnichannel initiative NNNow.com and across other e-commerce platforms – Amazon & Flipkart.

With a pool of extremely talented and adorable junior models, JFW is ready to showcase all-new The Children’s Place Spring’18 collection that you would want to get your hands on! ARE YOU READY CHANDIGARH?

Junior’s Fashion Week Autumn Winter 2017 finishes-in-style in Bengaluru!

Autumn’s the mellow time. Autumn Winter season is the season of happiness and fashion with so many festivities around. Autumn Winter is the season of hot coffee, spending long hours in the sun on a Sunday afternoon, and giving your favourite novel a read while munching some cookies, isn’t it?

However, when it comes to fashion, autumn winter is without a doubt the favourite season of the brands. Why you may ask. Every year, with the autumn-winter season, the trends of long boots, cosy apparels, warm yet stylish gloves, woollen scarves and stylish trench coats come back. Winter dressing is all about having chic outerwear.

Hence, to help juniors dress smartly in the best of trends from the autumn-winter collections by the leading national and international kids wear brands, Junior’s Fashion Week visits different cities pan India with a motive to spread fashion and trends among the little ones.

Junior’s Fashion Week is one of a kind event. Junior’s Fashion Week focuses on providing the junior models’ platform like no other to showcase their talent and come in notice of the who’s who of the fashion industry, which opens the door to their future opportunities.

JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

The participating brands create a runway grandstand with the junior models of JFW to bring forth their latest collection and present them to a captivating audience. The bespoke amenities distinguish every showcase and give unwavering attention to the brand.

Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

Junior’s Fashion Week not only believes in making the junior walk the runway but also in preparing and grooming them for the same. Hence, JFW conducts a one-day workshop prior to the final showcase which helps the juniors work on their personalities, feel confident and learn the technicalities of the fashion world.

The workshop is moderated by experts and is a preamble to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil in them confidence and aptitude to be a junior model.

Junior’s Fashion Week had a lovely journey of the Autumn Winter season 2017. Starting with Kolkata in the east, JFW moved to Mumbai in the west, followed by NCR in the north and ending the AW journey with a spectacular event in Bengaluru in the south. Junior’s Fashion Week received an overwhelming response from all the 4 cities of the Autumn Winter season and is now looking forward to a magnificent Spring Summer season.

In the Autumn Winter season, Junior’s Fashion Week associated with several national and international brands and designers, including Lil Angles, Doodlers, A-First, US Polo Association Kids, Marks & Spencer London, Allen Solly, The Children’s Place, etc. The different editions of the AW17 season highlighted the trendiest collections by the brands. The collections had their own stories behind them and their own uniqueness. The collection was showcased to an audience of potential buyers, industry visitors, fashion bloggers, and media.

Talking about trends in the market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr Pankaj Kapoor; Head of Marketing – Reliance India, says,Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

JFW focuses on providing young girls and boys with a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model.

Mr Alok Dubey, CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He says, “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

The ideology of Junior’s Fashion Week is to be an exemplary platform where young talent is celebrated and brand value is accentuated and a heritage of fashion is cultivated!

India witnessed fashion and trends in the Autumn Winter season with Junior’s Fashion Week. It’s time to make magic happen through the Spring Summer season.

For more information, you may visit our website www.juniorsfashionweek.com or visit our social media platforms viz. Facebook and Instagram.

 

Chandigarh makes it to list of Junior’s Fashion Week Spring Summer 2018 schedule!

Whether it is a fictional character like Carrie Bradshaw dropping some truth bombs, real-life icon Coco Chanel sharing her infinite wisdom, or the who’s who of the fashion industry sounding about the latest trends, all have one thing in common. Wondering what? Well, FASHION.

You either know fashion, or you don’t. There’s no midway into it. Rachel Joe beautifully alleged, “Style is a way to say who you are without having to speak.” If you have a pleasing personality, you are already halfway there. Junior’s Fashion Week deems this wonderful notion of educating the juniors about the fashion technicalities while having a handful of fun and cherish-able memories because it is a firm believer of the popular quote by Kate Spade — ‘Playing dress-up begins at age five and never truly ends.’

After a successful run-through of the Spring Summer 2017 and Autumn-Winter 2017 editions pan India covering cities like Kolkata, Mumbai, New Delhi, Bengaluru, Chennai, etc. it is all set for a series of spectacular showcases yet again with Spring Summer 2018 edition beginning this February.

What’s better and different, you may ask. Well, not only the city beautiful Chandigarh adds to the list of showcases but JFW also debuts to Pune. With two more cities added to the list of showcases, Junior’s Fashion Week aims at making it bigger and better. With so many memories created in the previous successful showcases with parents and juniors who beautifully donned the stylish and trendy collections by the leading international kids wear brands on the runway, Junior’s Fashion Week looks forward to creating magic once again.

With bringing more brands on the runway, Junior’s Fashion Week is aiming at becoming a one-stop destination for juniors who want to live their dream of walking the runway, and for parents who wish to make their child learn and groom. Junior’s Fashion Week brings to the view children’s apparel, footwear, accessories and décor and kids related other services. Focusing on juniors aged between four to fifteen years, the event brings with it, immense vivacity and energy of the children’s’ fashion & lifestyle industry.

Beginning its Spring-Summer 2018 journey, Junior’s Fashion Week debuts to the city beautiful Chandigarh in February, and moves on to Chennai in March, followed by Kolkata in April, Mumbai and Pune in May, New Delhi in June and ending the season with Bengaluru in July. What makes Junior’s Fashion Week stand out among the lot is the fact that it believes in grooming juniors by building their confidence and eliminating their camera and stage fear. Well, what could be better?

The workshop is moderated by experts and is an introduction to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil confidence and aptitude to be a junior model. Junior’s Fashion Week had a lovely journey in 2017.

They say spring is nature’s way of saying, ‘Let’s Party!’. Get ready for a series of showcases like never before, because IT’S ON.

For more details, you may visit our website or scroll through our social media handles, viz. Facebook and Instagram.

Marks & Spencer dazzled the trendiest seasonal collection on the runway of Junior’s Fashion Week in Bengaluru!

10th December 2017, Bengaluru: The iconic British brand Marks & Spencer, showcased it’s Autumn/Winter ‘17 kidswear collection at Junior Fashion Week. Marks & Spencer unveiled its latest collection on-ramp at this prestigious fashion event on the 10th of December 2017 at Sheraton Grand, Bengaluru.

It’s a new era in fashion – there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together. There are so many ways you can describe yourself and fashion are probably the best.  This Christmas season, Junior’s Fashion Week and Marks & Spencer are giving you some major fashion goals with its trendy and modish AW’17 collection.

With winter being right around the corner it’s time to prep your little ones with sumptuous and cosy apparels from Marks and Spencer’s trendy winter collection. A long sweater, good boots, and stretchy jeans are some fall fashion must-haves for your little ones. If you have been looking for some serious fashion inspiration lately for your little one, this is it.

Marks & Spencer has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic stormwear coat with its Stormwear™ technology is the perfect option ensuring your child is comfortable.

For the toddlers, Marks & Spencer offers jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles and the highest quality this autumn winter season.

Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

The dressing is a way of life and keeping the same in mind, Marks & Spencer and Junior’s Fashion Week showcased the trendiest collection for fall-winter.

USPA Kids to thrive with trends and fashion on the JFW Runway in Bengaluru!

Fashion is not just beauty, it’s about good attitude. You have to believe in yourself and be strong. Fashion is part of our culture, and it’s about more than just a pretty dress. Fashion is architecture: it is a matter of proportions. Fashion makes who you are and what you represent.

In the fashion-forward era that we live in, it has become important to stay up-to-date with trends, fashion and alongside having your own style for that personal touch to what you do with fashion. Gone are the days when fashion was just for adults. The children fashion market has seen rapid and insistent modulations in the past couple of decades, thanks to the awareness spread among the masses and the brands taking it ahead.

One such brand that knows how to play right when it comes to the children’s fashion market is none other than US Polo Association Kids. With every new collection, USPA Kids does complete justice to the fashion statements for the young ones.

Junior’s Fashion Week, for its next stop of the Autumn Winter 2017 journey, visits the ‘silicon valley of India’, Bengaluru with US Polo Assn. Kids on 09th and 10th December 2017 at hotel Sheraton Grand.

The journey of USPA Kids with Junior’s Fashion Week has been incredible spreading fashion and trends through the runways in cities including Kolkata, Mumbai and New Delhi.

US Polo Assn. Kids is set to showcase before the audience, a collection that is not only stylish, trendy and groundbreaking but also equally comfortable and cosy. The whole range of latest, chic and flamboyant apparels will make a mark in the children fashion industry.

In the Autumn-Winter edition, USPA is breaking mainstreams with an innovatively curated collection for the juniors. The collection showcases a vigorous play of bright colours along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

What’s becoming very obvious to us is that fashion is art. The reason behind the same is the stunning collection that US Polo Association Kids comes with every time it walks the runway.

Talking about USPA’s association and the children’s fashion, Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

US Polo Association Kids is all set for a thrifty and a spectacular showcase with a pool of adorable yet talented junior models on the runway of Junior’s Fashion Week. Are you ready Bengaluru?

AMERICA’S NO.1 PLACE FOR KIDS FASHION – THE CHILDREN’S PLACE SHOWCASES AT JUNIOR’S FASHION WEEK, BENGALURU

Loved by kids and approved by moms, the showcase will feature fresh playful prints, patterns and graphics available at The Children’s Place stores!

The Children’s Place is the official showcase partner of the Junior’s Fashion Week, Bengaluru Winter Edition. With the motto “Think like a mom, see like a kid and find the fun in everything”, the brand passionately designs fashion-forward styles parents want to dress their children in for special occasions or everyday play. From apparel to accessories to shoes, the range of fun fashion outfits for newborn to 14Y sizes makes this a one-stop shopping destination for the kids’ fashion wish-list; will make your child ‘love this PLACE’

Today’s fashion-forward kids will hit the runway showcasing all the head-to-toe styles girls and boys love – from dresses, cosy activewear and embellished tops to modern jeans, printed leggings to playful graphic tees, and comfy sleepwear.  The extensive assortment of accessories that includes hairbands, hats, bags, sunglasses and footwear will show off just how easy it is to add a finishing touch to complete any outfit.

Junior’s Fashion Week and The Children’s Place association is a collaboration of creativity and workmanship. The show exhibits an eclectic mix of collections and an inspired partnership whose only objective is to serve and bring the best of kids’ fashion to the forefront.

Mr Alok Dubey CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Bengaluru.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

INTERNATIONAL BRANDS WALKED THE RUNWAY FOR JUNIOR’S FASHION WEEK AUTUMN WINTER 2017 NCR EDITION

Junior’s Fashion Week showcases the trendy collection in the capital city with a bang!

Junior’s Fashion Week celebrates the success of preceding events and now takes forward Autumn Winter season for their third stop; Junior’s Fashion Week came to New Delhi, unveiling trendy AW collection by the associating brands on November 11th and 12th at The Grand, New Delhi. The event witnessed creativity of the national and international brands collaborated with JFW.

Junior’s Fashion Week highlights visually soothing, timeless and enlightens charm. Each collection is absolutely unique with regard to the design. Collections are set to debut to an audience of buyers, industry visitors, bloggers, and media. Junior’s Fashion Week assists to associate brands to engage consumer communication and strategies to drive demands. JFW allots a display window and networking opportunities to established and emerging brands with new launches and new labels.

From sketch to runway, Junior’s Fashion Week drew attention to a two-day event. Prominence to workshop and grooming session on day one was given for children aged between 4 to 14 years where they were taught the technicalities of the fashion world which further helped the junior models on the runway. Renowned brands such as US Polo Association Kids; Marks and Spencer, London; and The Children’s Place showcased their exclusive and impressive collections on the runway of JFW.

The grand showcase is a preamble of the pre-event workshop that was moderated by experts. Jessica Gomes Surana, the supermodel, renowned educationalist, choreographer, and styling expert takes care of the pre-event workshop, grooming, and styling of the kids. It is specially organized to groom the junior models to make them runway fit and instil in the confidence and aptitude to be a junior supermodel.

JFW is an omnibus to the future of fashion world for the young beautiful people of the world. JFW gives a platform to young girls and boys to know about fashion environment and experience the exhilaration of walking on the runway as a junior model.

From dresses, cosy activewear and embellished tops to modern jeans, printed leggings to playful graphic tees, and comfy sleepwear, The Children’s Place showcased their Autumn Winter 2017 collection that girls and boys loved.

On the other hand, Marks and Spencer showcased the collection, including jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which were donned by junior models on the runway. Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Ending the grand event, Us Polo Association Kids showcased a vigorous play of bright colours along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

The ideology of JFW is to be an exemplary platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated!

America’s #1 Place For Kids’ Fashion – THE CHILDREN’S PLACE presents styles from their collection at Junior’s Fashion Week In Delhi!

Little superstars dazzled on the runway of JFW in the capital city, New Delhi!

The excitement of Junior’s Fashion Week sparked the air at Hotel Grand, Vasant Kunj, New Delhi. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands.

Loved by kids and approved by moms, The Children’s Place showcased its fun fashion looks featuring fresh playful prints, patterns, and graphics! The little divas & dudes put their best foot forward &presented stylish dresses, cozy activewear, embellished tops, printed leggings, playful graphic tees, and comfy jackets at Junior’s Fashion Week, the two-day event that ended on 12th Nov in New Delhi.

The modern yet stylish wardrobe had everything that kids need from everyday play, casual wear to party wear. The fashionable outfits were matched by an extensive assortment of accessories that included hairbands, bags, sunglasses that showed off just how easy it is to add a finishing touch to complete any outfit – making the brand a one-stop shopping destination for kids’ fashion.

Mr Alok Dubey from The Children’s Place believes that kids’ fashion is playful, fun and innovative. Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Delhi.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value, and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices.

With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.”

About the brand:

Since 1969, The Children’s Place has grown to become America’s #1 place for kids’ fashion by making the cutest, softest, most playful clothing for babies, toddlers, boys, and girls. From everyday basics to the most stylish, must-have outfits, everything within the assortment is made to last and designed to keep up with kids’ busy, fun­-filled lives. The Children’s Place arrived on Indian shores in 2015 and has a strong, ever-expanding presence around the world, with more than 1,000 stores in the USA and Canada.

The Children’s Place is present in Bengaluru, Mumbai, Chennai, Kochi & Noida with 7 exclusive outlets and is also available at shop-in-shops in Shoppers Stop, Iconic &Kapkids stores pan India. We are now also available on Arvind Internet Limited’s and India’s first omnichannel initiative NNNow.com and across other e-commerce platforms –  Amazon, Myntra, Flipkart.

 

 

 

Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn-Winter edition, Allen Solly Junior showcased multifold collections. Allen Solly Junior introduced three different looks namely, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ that includes special fabrics & trim plays and ‘Party Squad’ to created specially to cater to special occasion & party.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

On the other hand, Marks and Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Ending the event, US Polo Assn Kids showcased its trendy and stylish collection that features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Sonika Bhatti, mother of Saivi Singh, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I want Saivi to do what she wants, not just now but in her life ahead as well. She has a keen interest in fashion and styling, and what could have been a better platform for her to not only showcase her talent but also to live her dream than Junior’s Fashion Week. She is head to toe excited to be associated with JFW as one of the Global Brand Ambassador and so am I.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by the respective brands but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

Allen Solly Junior dazzled at Junior’s Fashion Week Autumn Winter 2017 Mumbai edition

~Little superstar Sidharth Shakya (diagnosed with Autism) looked dapper with other junior models in ‘Athleisure’, ‘Sport the Adventure’ & ‘Party Squad’ collection~

Mumbai, October 13, 2017: Allen Solly Junior from Aditya Birla Fashion and Retail Ltd showcased their uber chic Autumn Winter ’17 collection at the Junior’s Fashion Week. The collection comprised of three different looks, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ crafted with special fabrics and trims and ‘Party Squad’ designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior’s colorful and contemporary designs.

The collection consists of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.

Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

Speaking on the participation, Mrs. Sushma Vijay, mother of Eshaan Vijay, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I am thrilled to be a part of Junior’s Fashion Week and so is Eshaan. It is a wonderful platform for juniors who aspire to step into the modeling world, to showcase their talent and get in the limelight. I thank the entire JFW team for not only putting up a great event but also for grooming the juniors in such an incredible way. I can see a complete change in the attitude and confidence of Eshaan since he has been a part of JFW. I am super excited and can’t wait for the next event in NCR. “

Aimed at enhancing the kids’ fashion scene in the country, Junior’s Fashion Week provides an apt platform for brands to showcase their kids’ collection and at the same time enrich the children with confidence and groom them better for tomorrow.

Allen Solly Junior Autumn Winter’17 collection has a national presence across 160 MBOs, 20 exclusive business outlets, and 96 shop-in-shops, across 20 cities in India.

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.