Category: Uncategorized


“A Brand is a story told by the Brand Ambassador”. All this time, while we’ve been having our eyes out at the fashionable attires of children, hold your breath there, for the global brand ambassadors of Junior’s Fashion Week AW’17. A brand ambassador has been a marketer’s oldest trick in the books and an efficacious element. Junior’s Fashion Week is a true blue endeavor to magnify brand’s market value and present the true essence of the brand ambassadors.

In the glimmer of hopes and aspirations, dreams come true with dedication and learning. Junior’s Fashion Week makes juniors enlighten with the fashion world. Well, every parent has a desire to see their kid on top of the world, either as a celebrity or as an upcoming kid model. Here’s an opportunity to make their dreams come true. Junior’s Fashion Week gives a platform to build kids’ confidence and style for their fashionable future.

Who doesn’t want to be in limelight? Keeping in mind the same, JFW assists global brand ambassadors with a solo walk with a brief introduction about juveniles before they hit the ramp. Global brand ambassadors get a chance to become the face of JFW on social media as well as national television.

Whether you are young or old, spotlight has been a reverie for all. To all the juniors out there, grab a shot of the best grooming sessions, proficient photographers, and tremendous media. That’s not all, being a global brand ambassador for Junior’s Fashion Week, you will be featured on a campaign hoarding in all the cities of an edition.

Presenting you the Global Brand ambassadors of Junior’s Fashion Week Autumn Winter 2017:

  1. SAIVI SINGH: It was a surprise when Saivi Singh made her first fashion debut at the age of 6. She is sure an upcoming Diva in the fashion world. “I love fashion, I completely love it” says the young Saivi.  She is one of her kind, beautiful, extremely talented and a joy to be around. With her poise and charm, this little rock star knows how to leave everyone gasping!
  1. KESHAV SONI: While there was never any doubt that Keshav Soni will rock the Runway, the little boy knows how to stun everyone with his style. He is one of the most energetic and enthusiastic juniors we have come across. His virtuosity and confidence will sure take him places.
  1. AAYUSH JAISWAL: Not only Saivi Singh and Keshav Soni made their catwalk debut in JFW AW’17, the little boy, Aayush Jaiswal also took his style with the International brands. He is one talented kid, who knows how to own the label with his personal style and sheer confidence.
  1. ESHAAN VIJAY: Already a firm favorite, with the fashion pack, Eshaan Vijay features his style on the runway. This bright junior right here is undoubtedly a champ. He’s as handsome as he’s talented.

So what are you waiting for? Enroll your child to an amazing platform and let their dreams come true.

Loved our pictures? Meet ‘The Baby Stories’, the team behind the creative lens!

Gilles Peress said, “I don’t trust words, I trust Pictures” and we know a picture is worth a thousand words. Photographs are essential not only because they are the best way to capture the beautiful moments, but also because they take us back to the wonderful days giving us happy tears.

Did you ever think, if there were no photographs, how would we ever cherish the priceless moments shared with our loved ones? Keeping in mind the same, Junior’s Fashion Week collaborated with Ritesh Ranjan Sett and his team from ‘The Baby Stories’ as the official photography partner for the JFW Autumn Winter 2017 Kolkata edition to help capture every moment spent with the little superstars who enjoyed every bit of the event.

Why ‘The Baby Stories’, you would ask. It is because, Ritesh Ranjan Sett, the founder of The Baby Stories, is a very renowned baby photographer in Kolkata. He takes immense pleasure in capturing the different moments spent with babies. The cuteness, the agility in movements, their workshop and grooming sessions, and the loving glances that the babies share with their parents and mentors are some of the favorite instances from the Junior’s Fashion Week that were beautifully captured by ‘The Baby Stories’.


The Baby Stories has captured every moment spent with the super talented juniors beautifully in the two-day event that successfully came to an end on 03rd September 2017 as was organized at JW Marriott, Kolkata.

Children photography in Kolkata has not yet found the prominence it deserves. The Baby stories aim at bridging this gap, bringing forward the essence of children portraits. The hard-working team left no stone unturned in bringing in a lot of creativity into the photography. Apart from narrating the various hues of parent-child relationships, The Baby Stories is also proficient in Maternity Shoots.

A passion for photography and perfection enables The Baby Stories to come up with some of the best frames, creative ideas, and memories. Moreover, the memories made with the clients while shooting and the cordial relationship, gives a very spontaneous edge to their stories.

Hence ‘candid’ is one word that remains constant when it comes to ‘The Baby Stories’. They knit the moments into a story that you would want to revisit time and again.

Junior’s Fashion Week not only allows the spectators to enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them. Junior’s Fashion Week provides its associates and partners a platform like never before to make the best out of it.

Speaking on the association with Junior’s Fashion Week, Ritesh Ranjan Sett says, “I and my company ‘The Baby Stories’ are mainly focused at clicking beautiful and innocent portraits for children and to give the parents an ethereal memory that could last a lifetime. We have been in this business for more than four years now. Working with Junior’s Fashion Week was an incredible experience for the entire team of ‘The Baby Stories’. The Junior’s Fashion Week was a great platform to showcase my talent and the team has put in great efforts to create some magical moments through our lens. It was an extraordinary show with some great talents walking the ramp. I would like to thank the team of Juniors Fashion week to make the  show all the more exciting and grand.”


To help Juniors Fashion Week fulfill its promises and stand by its words, Baby Stories, the renowned photography team did a wonderful job. The hardworking team from ‘The Baby Stories’ captured beautifully the innocence, the cuteness, the confidence in their eyes and movements and of course their talent for Juniors Fashion Week. The Autumn Winter season started with a bang in Kolkata and much credit shall be given to the Baby Stories team for being so cooperative and supportive throughout.