Flying Machine Boyzone to bring back the ‘cool’ quotient into focus at Junior’s Fashion Week in Kolkata

As Summer blooms in, Flying Machine eases the fashion game for the young kids, whether it’s for beach parties or school vacations. Apropos to the gaiety that comes with the anticipation of sunny days ahead, the collection has a generous sprinkling of beachy prints and vibrant colours.

Flying Machine Boys’ groovy Spring Summer collection brings in cool, trendy styles for young boys. It draws major inspiration from some of the signature designs of Flying Machine and combines them with catchy, contemporary trends in children’s fashion.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in.”

“JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kid’s fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same,” Mr. Alok added.

Denim can complete any and absolutely every look. Boys get a serious dose of shaded and monochrome jeans, something which resonates with the signature Flying Machine style. Flying Machine’s latest range is sure to grab eyeballs on a vacation with family or on an outing to the movies or at a picnic with his friends.

Flying Machine Spring 2018 collection will be showcased at the Junior’s Fashion Week on April 15, 2018, at The Grand Oberoi, Kolkata.