US. Polo Assn. Kids presents its new collection at JFW Chandigarh

A Mix of Indigo, Hawaiian and Old Glory rolls out on the runway of Junior’s Fashion Week Chandigarh

They say fashion is universal, and rightly so! Today’s kids are conscious about their appearance and these young ones are very keen to keep up with global trends.  This is especially true of the spring-summer collection when the cold weather is retreating, and the sun is out – giving the little ones a good opportunity to ‘show-off’ their nice little shirt or their party dress.

True to its character, U. S. Polo Assn. Kids will showcase a collection at the Junior’s Fashion Week 2018 Spring Summer edition at Chandigarh, that is not only stylish but also comfortable to wear for young kids. This is for the 3rd consecutive year that U. S. Polo Assn. Kids is joining hands with the well-known fashion week for kids at JW Marriott, showcasing their Spring Collection 2018 on 24th and 25th of February.

Keeping in mind fashion-forward kids and their ever-changing closest needs, U. S. Polo Assn. Kids’ holiday shirts are in cheerful and summery colours as well as camping essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colours, knitted summer dress, stylish colour-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, U. S. Polo Assn. Kids has all it takes for kids to find their perfect fit all year round.

The new collection by U. S. Polo Assn. Kids will be showcased by junior models walking the ramp at the JFW 2018. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience is also in for a treat with a lot of bright hues on display. Henley tees in playful colours, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print will enthral the audience.

Mr Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rdyear in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colours and prints in our new collection. This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids.”

With such collection, and consistency, Junior’s Fashion Week and US Polo Assn. Kids come together once again to showcase the collection that you would want to steal, and spread fashion and trends like never before!