Tag: Allen Solly Junior

Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn-Winter edition, Allen Solly Junior showcased multifold collections. Allen Solly Junior introduced three different looks namely, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ that includes special fabrics & trim plays and ‘Party Squad’ to created specially to cater to special occasion & party.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

On the other hand, Marks and Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Ending the event, US Polo Assn Kids showcased its trendy and stylish collection that features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Sonika Bhatti, mother of Saivi Singh, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I want Saivi to do what she wants, not just now but in her life ahead as well. She has a keen interest in fashion and styling, and what could have been a better platform for her to not only showcase her talent but also to live her dream than Junior’s Fashion Week. She is head to toe excited to be associated with JFW as one of the Global Brand Ambassador and so am I.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by the respective brands but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

Allen Solly Junior dazzled at Junior’s Fashion Week Autumn Winter 2017 Mumbai edition

~Little superstar Sidharth Shakya (diagnosed with Autism) looked dapper with other junior models in ‘Athleisure’, ‘Sport the Adventure’ & ‘Party Squad’ collection~

Mumbai, October 13, 2017: Allen Solly Junior from Aditya Birla Fashion and Retail Ltd showcased their uber chic Autumn Winter ’17 collection at the Junior’s Fashion Week. The collection comprised of three different looks, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ crafted with special fabrics and trims and ‘Party Squad’ designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior’s colorful and contemporary designs.

The collection consists of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.

Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

Speaking on the participation, Mrs. Sushma Vijay, mother of Eshaan Vijay, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I am thrilled to be a part of Junior’s Fashion Week and so is Eshaan. It is a wonderful platform for juniors who aspire to step into the modeling world, to showcase their talent and get in the limelight. I thank the entire JFW team for not only putting up a great event but also for grooming the juniors in such an incredible way. I can see a complete change in the attitude and confidence of Eshaan since he has been a part of JFW. I am super excited and can’t wait for the next event in NCR. “

Aimed at enhancing the kids’ fashion scene in the country, Junior’s Fashion Week provides an apt platform for brands to showcase their kids’ collection and at the same time enrich the children with confidence and groom them better for tomorrow.

Allen Solly Junior Autumn Winter’17 collection has a national presence across 160 MBOs, 20 exclusive business outlets, and 96 shop-in-shops, across 20 cities in India.

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

Allen Solly Junior walks the ramp at Junior’s Fashion Week

Allen Solly Junior from Aditya Birla Fashion and Retail Limited, synonymous with offering smart wardrobe solutions for kids has today announced its partnership with the Junior’s Fashion Week (JFW), India’s premier kids’ fashion event. Hosted at Grand Hyatt, Mumbai on October 01, Allen Solly Junior will showcase its AW’17 collection at JFW, a bi-annual runway showcase.

Crafted for the young kids, who are enthusiastic about experiencing the new and having fun, Allen Solly Junior creates peppy and colourful apparels for kids aged 3-16 years. At the Junior’s Fashion Week, Allen Solly Junior will be showcasing their innovatively curated AW’17 collections which are wonderfully designed and are high on style and comfort.

Allen Solly Junior’s new Autumn Winter 2017 collection offers a number of looks in three contemporary and equally elegant styles. Named ‘Sport the Adventure’, the first look by Allen Solly Junior is inspired from military and jungle look. The entire look is about washed casuals with a rugged feel. Girls, on the other hand, are kept more in floral top wear but with casual military-inspired bottoms.

The second exciting look which will be showcased is their ‘Athleisure’ range. The collection includes special fabrics & trim play like light reflective tape, silicone gel prints & texture play. The colours dedicated to this collection include monochrome with a hint of red and teal. The third and final look by Allen Solly Junior, named ‘Party Squad’ look is a collection created specially to cater to special occasion & party. The graphics of the look are inspired from music, musical instruments, stars motifs and Christmas, festive feel using colours with gold and glitter.

Junior’s Fashion Week focuses at juniors aged between four to fifteen years as the event brings with it, immense vivacity and energy of the children’s fashion & lifestyle industry. Junior’s Fashion Week’s ardent aim is to improve the kids’ fashion tableau in India.

The little stars are all set to slay the gorgeous and creative collection of Allen Solly Junior with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Allen Solly Junior has a national presence across 160 MBOs, and 20 exclusive business outlets and 96 shop-in-shops across 20 cities in India.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colourful and fashionable apparel for boys and girls. The brand has recently expanded the range to Infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.