Tag: JFW Chennai

‘ELL Fashionably Young’ all set to showcase its SS’18 collection at Junior’s Fashion Week Runway in Chennai  

The leading kids’ couture brand ‘ELL Fashionably Young’ presents is all set to present a stupendous SS’18 collection, which is infused with soothing hues and comfortable fabrics. It is gearing up to mesmerise the audiences on the runway of Junior’s Fashion Week on March 17th – 18th at The Westin Hotel, Chennai.

The SS’18 couture from ELL Fashionably Young has enraptured the realms of fashion owing to its aesthetically blended and sustainably woven collection which is fitting to wear at all distinctive events from glorious Indian weddings to extravagant parties.

The melange of powerhouse collections include fusion wear. For boys, there is outfit with neck cowls cross cuts side opening in sequence print & embroidered Bandee shirts in linens. Girls could choose from a collection range of designers’ cuts in dresses with off shoulders, crop tops with skirts & dhotis, jumpers in a variable of denim prints also in culottes.

In special categories, one can peek into designer cotton ethnic section, which is the need of the current season and from an exclusive array of gowns for birthdays and proms.

Gopal Bherwani, the Managing Partner, of ELL Fashionably young says, “This is  an ocean in a world Of lovab-Ell fashion for boys and girls from the age of 1 to 16 years. Chennai’s only chain of fashion destination for the Juniors occupying 14000 sq.ft carpets selling high-end luxury collection catering to niche and aristocrats for party and play wear including Indian ethnic fusion and international labels with dedicated floors for each segment located in Annanagar, Cathedral Road & Triplicane. We are proud to be associated with Junior’s Fashion Week as this is the platform which outreaches our brand to a larger audience and showcase our collection with a brand-oriented perspective.

The Indian ethnic collection essentially remains to be the USP of ELL. This vertical remains the USP ever since it’s commencement. For girls, there are Anarkali churidars, ghagra cholees in handwork and embroideries. For Boys, there are sherwanis, jodhpuris, indo-western with peshawri dhoti & pathanis.

Get ready to be bewitched by the sublime new styles of Flying Machine Boys at Junior’s Fashion Week in Chennai

As we step into hot summer days, beach parties and school vacations, catering to the ever effervescent, carefree childhood, Flying Machine’s new groovy collection gets all set to take off at the Junior’s Fashion Week 2018, March 17 and 18 at The Westin Hotel, Chennai.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in.”

The latest Spring Summer collection from Flying Machine Boys will shine the spotlight on cool, trendy styles for young boys. The collection draws inspiration from some of the signature designs of Flying Machine and combines them with catchy, contemporary trends in children’s fashion.

Apropos to the gaiety that comes with the anticipation of sunny days ahead, the collection has a generous sprinkling of beachy prints and vibrant colours. Flying Machine Boys is certainly going all out bringing back the ‘cool’ quotient into focus, as summer days get hotter!

No look is complete without a pair of denim. Enter, the legendary denim from Flying Machine, for boys. With a fair share of shaded and monochrome jeans, the pair of denim speaks volumes about vogue and a true sense of the signature Flying Machine style. Flying Machine’s latest range is poised to grab all the attention whether the kid is on a vacation with family, an outing to the movies or a picnic with his friends.

On the association of Flying Machine Boys with the Junior’s Fashion Week, Mr. Alok said, “JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kid’s fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same.”

Get ready to be bewitched by Flying Machine’s groovy Spring/Summer 2018 collection at the upcoming JFW Runway showcase in Chennai. 

U. S. Polo Assn. Kids’ to showcase a trendy amalgam of Indigo, Hawaiian and Old Glory at Junior’s Fashion Week in Chennai 

They say fashion is universal, and rightly so! Today’s kids are conscious about their appearance and these young ones are very keen to keep up with global trends. This is especially true of the spring-summer collection when the cold weather is retreating, and the sun is out – giving the little ones a good opportunity to ‘show-off’ their nice little shirt or their party dress.

True to its character, U. S. Polo Assn. Kids will showcase a collection at the Junior’s Fashion Week 2018 in Chennai, that is not only stylish but also comfortable to wear for young kids. This is for the 3rd consecutive year that U. S. Polo Assn. Kids is joining hands with the well-known fashion week for kids which is slated to happen at The Westin Hotel, Chennai showcasing their Spring Collection 2018 on 17th and 18th of March.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.

Keeping in mind fashion-forward kids and their ever-changing closest needs, U. S. Polo Assn.Kids’ holiday shirts are in cheerful and summery colors as well as camping essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colors, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, U. S. Polo Assn. Kids has all it takes for kids to find their perfect fit all year round.

“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added.

The new collection by U. S. Polo Assn. Kids will be showcased by junior models walking the ramp at the JFW 2018. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience is also in for a treat with a lot of bright hues on display. Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print will enthrall the audience.

Are you ready to witness the matchless magic weaved in the Spring/Summer 2018 collection of U. S. Polo Assn. Kids?

Marks & Spencer to dazzle the Juniors Fashion Week Runway in Chennai with its awe-inspiring SS 18 collection

After an illuminating showcase at Junior’s Fashion Week Chandigarh edition, Marks & Spencer is now ready to bewitch the revered audiences at the JFW’s upcoming Chennai edition, scheduled for the month of March on 17-18th, 2018 at The Westin Hotel.

Drawn from the initials of its name, Marks & Spencer is known for ‘modish manufacturing’ and ‘spiffy style’. Marks & Spencer children’s has ushered in Spring Summer’18 with a fresh burst of colour, and airy silhouettes, all with the hallmarks of quality and style they are incredibly proud of.

Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Girls’ wear sees romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower & pale jade shades, together with palest Melba and bright pink highlights. Botanical influences are key to the season. And the Boys’ wear is inspired by the still strong athleisure trend popular among young adults- vibrant clean colors, technical fabrics, underpinned by a sports aesthetic.

One element which binds the entire Marks and Spencer SS 18 collection is the Denim. A key fabric for the season for both boys and girls, Denim plays out in all its glory, not only in the form of bottoms but also dungarees, slip dresses, denim pinnys and topwear.

There is a “Holiday Shop” unique to M&S and will have fun fashion looks to create while on vacation- from frilly swimwear and breezy dresses for girls to nautical-inspired graphic tees and boardshorts for boys”

If you are looking for some fashion inspiration for your Little One, flock to the Westin Hotel, Chandigarh on the March 18 and get yourself bewitched amidst trending styles and influential appearances.

Chandigarh makes it to list of Junior’s Fashion Week Spring Summer 2018 schedule!

Whether it is a fictional character like Carrie Bradshaw dropping some truth bombs, real-life icon Coco Chanel sharing her infinite wisdom, or the who’s who of the fashion industry sounding about the latest trends, all have one thing in common. Wondering what? Well, FASHION.

You either know fashion, or you don’t. There’s no midway into it. Rachel Joe beautifully alleged, “Style is a way to say who you are without having to speak.” If you have a pleasing personality, you are already halfway there. Junior’s Fashion Week deems this wonderful notion of educating the juniors about the fashion technicalities while having a handful of fun and cherish-able memories because it is a firm believer of the popular quote by Kate Spade — ‘Playing dress-up begins at age five and never truly ends.’

After a successful run-through of the Spring Summer 2017 and Autumn-Winter 2017 editions pan India covering cities like Kolkata, Mumbai, New Delhi, Bengaluru, Chennai, etc. it is all set for a series of spectacular showcases yet again with Spring Summer 2018 edition beginning this February.

What’s better and different, you may ask. Well, not only the city beautiful Chandigarh adds to the list of showcases but JFW also debuts to Pune. With two more cities added to the list of showcases, Junior’s Fashion Week aims at making it bigger and better. With so many memories created in the previous successful showcases with parents and juniors who beautifully donned the stylish and trendy collections by the leading international kids wear brands on the runway, Junior’s Fashion Week looks forward to creating magic once again.

With bringing more brands on the runway, Junior’s Fashion Week is aiming at becoming a one-stop destination for juniors who want to live their dream of walking the runway, and for parents who wish to make their child learn and groom. Junior’s Fashion Week brings to the view children’s apparel, footwear, accessories and décor and kids related other services. Focusing on juniors aged between four to fifteen years, the event brings with it, immense vivacity and energy of the children’s’ fashion & lifestyle industry.

Beginning its Spring-Summer 2018 journey, Junior’s Fashion Week debuts to the city beautiful Chandigarh in February, and moves on to Chennai in March, followed by Kolkata in April, Mumbai and Pune in May, New Delhi in June and ending the season with Bengaluru in July. What makes Junior’s Fashion Week stand out among the lot is the fact that it believes in grooming juniors by building their confidence and eliminating their camera and stage fear. Well, what could be better?

The workshop is moderated by experts and is an introduction to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil confidence and aptitude to be a junior model. Junior’s Fashion Week had a lovely journey in 2017.

They say spring is nature’s way of saying, ‘Let’s Party!’. Get ready for a series of showcases like never before, because IT’S ON.

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