Tag: JFW Mumbai

Dive into Summer with The Children’s Place Summer’18 collection – to be showcased at Mumbai & Pune editions of Junior’s Fashion Week

This Summer’s destination is STYLE & The Children’s Place is all set to take us there with a glimpse of its all new Summer’18 collection, on the runway of Junior’s Fashion Week on May 13th at The Westin, Mumbai and on May 20, 2018, at JW Marriott, Pune.

Keeping the mom in mind & the kids at heart, The Children’s Place presents a modern yet stylish wardrobe for your kids. From Apparel to Accessories to Shoes, the brand offers a range of Fun Fashion outfits for babies, toddlers and big kids, providing a one stop shopping destination for your kids’ fashion wish-list.

Inspired by the theme ‘Live. Love. Sun’, the brand presents its new Summer’18 collection in stores, complete with tropical patterns & summery vibes.

The girls can jet-off in the latest off-the-shoulder fashions in bright prints & woven fabrics. She’ll make a style statement wearing flip sequin tops paired with colorful skimmers. Or there are pretty dresses, skirts & embellished tops, active wear, modern jeans & colorful shorts! For the boys, there are conversational graphics, cool prints, beachy pastels with waves of indigo, over button-downs, polos, and shorts. Make sure to style their outfit with our range of accessories including hair-bands, hats, bags, sunglasses and footwear for a complete trendy head-to-toe summer look.

The brand is the official showcase partner of the Junior’s Fashion Week, Mumbai and Pune Spring-Summer edition. With the motto “Think like a mom, see like a kid and find the fun in everything”, the Summer’18 collection includes styles which parents want to dress their children in for special occasions or everyday play.

Mr. Alok Dubey, CEO of Arvind Lifestyle Brands Division, Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. “Kids are almost the most important decision makers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Mumbai and Pune,” he notes.

“We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 Place for Kids’ Fashion more close and relevant to the audience,” Mr. Alok added.

The Children’s Place is present in Bengaluru, Mumbai, Chennai, Kolkata, Kochi, Pune, and Noida and is also available at Shoppers Stop, Iconic & Kapkids stores pan India. One can also shop the brand on Nnnow.com – Arvind Internet Limited’s and India’s first omni-channel initiative and other leading e-commerce platforms – Amazon, Flipkart, Myntra & Jabong.

Flying Machine to showcase it’s groovy Spring 2018 collection at Junior’s Fashion Week in Mumbai and Pune

Flying Machine is all set to showcase it’s groovy Spring Summer 2018 collection at the Mumbai and Pune editions of Junior’s Fashion Week.

Flying Machine’s Spring ’18 collection draws major inspiration from some of the signature designs of the brand while denim stands out as the focal point of the collection. Seemingly, boys are in for denim treat with monochrome jeans, something which resonates with the signature Flying Machine style.

Apropos to the gaiety that comes with the anticipation of sunny days ahead, the collection has a generous sprinkling of beachy prints and vibrant colours. Whether it’s for beach parties or school vacations, Flying Machine Spring collection will ease the fashion game for the young kids.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in.”

“JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kid’s fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same,” Mr. Alok added.

Flying Machine’s latest range integrates catchy, contemporary trends in children’s fashion so that kids can turn heads on a vacation with family or on an outing to the movies or at a picnic with friends.

Flying Machine Spring 2018 collection will be showcased at the Junior’s Fashion Week on May 13018, at The Westin, Mumbai and May 20, 2018, at JW Marriott, Pune.

Junior’s Fashion Week to showcase modish and spiffy Spring ’18 collection of Marks & Spencer Kids in Mumbai and Pune

Marks & Spencer Kids has ushered in Spring Summer ’18 with a refreshing burst of color, and airy silhouettes, all with the hallmarks of quality and style they are incredibly proud of.

Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

If there is one element which represents the soul of Marks & Spencer Kids SS18 collection, it is the Denim – undeniably, a key fabric for the season. Denim has been crafted for both boys and girls in all its glory in the form of bottoms, dungarees, slip dresses, denim pinnys and topwear. Another interesting concept called the “Holiday Shop” unique to M&S is infusing high fashion in vacation wearables. The “Holiday Shop” will contain fun fashion looks from frilly swimwear and breezy dresses for girls to nautical-inspired graphic tees and boardshorts for boys.

Looking at the M&S SS18 collection in entirety, Boys’ wear is inspired by the still strong athleisure trend popular among young adults- vibrant clean colors, technical fabrics, underpinned by sports aesthetic. Equally spiffy is the Girls’ wear which sees romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower & pale jade shades, together with palest Melba and bright pink highlights.

Marks & Spencer is now set to bewitch the revered audiences at the Junior’s Fashion Week with its Botanical SS18 collection on May 12-13, 2018 at The Westin, Mumbai and May 19-20 May at JW Marriott, Pune.

Junior’s Fashion Week Autumn Winter 2017 finishes-in-style in Bengaluru!

Autumn’s the mellow time. Autumn Winter season is the season of happiness and fashion with so many festivities around. Autumn Winter is the season of hot coffee, spending long hours in the sun on a Sunday afternoon, and giving your favourite novel a read while munching some cookies, isn’t it?

However, when it comes to fashion, autumn winter is without a doubt the favourite season of the brands. Why you may ask. Every year, with the autumn-winter season, the trends of long boots, cosy apparels, warm yet stylish gloves, woollen scarves and stylish trench coats come back. Winter dressing is all about having chic outerwear.

Hence, to help juniors dress smartly in the best of trends from the autumn-winter collections by the leading national and international kids wear brands, Junior’s Fashion Week visits different cities pan India with a motive to spread fashion and trends among the little ones.

Junior’s Fashion Week is one of a kind event. Junior’s Fashion Week focuses on providing the junior models’ platform like no other to showcase their talent and come in notice of the who’s who of the fashion industry, which opens the door to their future opportunities.

JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

The participating brands create a runway grandstand with the junior models of JFW to bring forth their latest collection and present them to a captivating audience. The bespoke amenities distinguish every showcase and give unwavering attention to the brand.

Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

Junior’s Fashion Week not only believes in making the junior walk the runway but also in preparing and grooming them for the same. Hence, JFW conducts a one-day workshop prior to the final showcase which helps the juniors work on their personalities, feel confident and learn the technicalities of the fashion world.

The workshop is moderated by experts and is a preamble to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil in them confidence and aptitude to be a junior model.

Junior’s Fashion Week had a lovely journey of the Autumn Winter season 2017. Starting with Kolkata in the east, JFW moved to Mumbai in the west, followed by NCR in the north and ending the AW journey with a spectacular event in Bengaluru in the south. Junior’s Fashion Week received an overwhelming response from all the 4 cities of the Autumn Winter season and is now looking forward to a magnificent Spring Summer season.

In the Autumn Winter season, Junior’s Fashion Week associated with several national and international brands and designers, including Lil Angles, Doodlers, A-First, US Polo Association Kids, Marks & Spencer London, Allen Solly, The Children’s Place, etc. The different editions of the AW17 season highlighted the trendiest collections by the brands. The collections had their own stories behind them and their own uniqueness. The collection was showcased to an audience of potential buyers, industry visitors, fashion bloggers, and media.

Talking about trends in the market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr Pankaj Kapoor; Head of Marketing – Reliance India, says,Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

JFW focuses on providing young girls and boys with a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model.

Mr Alok Dubey, CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He says, “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

The ideology of Junior’s Fashion Week is to be an exemplary platform where young talent is celebrated and brand value is accentuated and a heritage of fashion is cultivated!

India witnessed fashion and trends in the Autumn Winter season with Junior’s Fashion Week. It’s time to make magic happen through the Spring Summer season.

For more information, you may visit our website www.juniorsfashionweek.com or visit our social media platforms viz. Facebook and Instagram.

 

Chandigarh makes it to list of Junior’s Fashion Week Spring Summer 2018 schedule!

Whether it is a fictional character like Carrie Bradshaw dropping some truth bombs, real-life icon Coco Chanel sharing her infinite wisdom, or the who’s who of the fashion industry sounding about the latest trends, all have one thing in common. Wondering what? Well, FASHION.

You either know fashion, or you don’t. There’s no midway into it. Rachel Joe beautifully alleged, “Style is a way to say who you are without having to speak.” If you have a pleasing personality, you are already halfway there. Junior’s Fashion Week deems this wonderful notion of educating the juniors about the fashion technicalities while having a handful of fun and cherish-able memories because it is a firm believer of the popular quote by Kate Spade — ‘Playing dress-up begins at age five and never truly ends.’

After a successful run-through of the Spring Summer 2017 and Autumn-Winter 2017 editions pan India covering cities like Kolkata, Mumbai, New Delhi, Bengaluru, Chennai, etc. it is all set for a series of spectacular showcases yet again with Spring Summer 2018 edition beginning this February.

What’s better and different, you may ask. Well, not only the city beautiful Chandigarh adds to the list of showcases but JFW also debuts to Pune. With two more cities added to the list of showcases, Junior’s Fashion Week aims at making it bigger and better. With so many memories created in the previous successful showcases with parents and juniors who beautifully donned the stylish and trendy collections by the leading international kids wear brands on the runway, Junior’s Fashion Week looks forward to creating magic once again.

With bringing more brands on the runway, Junior’s Fashion Week is aiming at becoming a one-stop destination for juniors who want to live their dream of walking the runway, and for parents who wish to make their child learn and groom. Junior’s Fashion Week brings to the view children’s apparel, footwear, accessories and décor and kids related other services. Focusing on juniors aged between four to fifteen years, the event brings with it, immense vivacity and energy of the children’s’ fashion & lifestyle industry.

Beginning its Spring-Summer 2018 journey, Junior’s Fashion Week debuts to the city beautiful Chandigarh in February, and moves on to Chennai in March, followed by Kolkata in April, Mumbai and Pune in May, New Delhi in June and ending the season with Bengaluru in July. What makes Junior’s Fashion Week stand out among the lot is the fact that it believes in grooming juniors by building their confidence and eliminating their camera and stage fear. Well, what could be better?

The workshop is moderated by experts and is an introduction to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil confidence and aptitude to be a junior model. Junior’s Fashion Week had a lovely journey in 2017.

They say spring is nature’s way of saying, ‘Let’s Party!’. Get ready for a series of showcases like never before, because IT’S ON.

For more details, you may visit our website or scroll through our social media handles, viz. Facebook and Instagram.

Allen Solly Junior dazzled at Junior’s Fashion Week Autumn Winter 2017 Mumbai edition

~Little superstar Sidharth Shakya (diagnosed with Autism) looked dapper with other junior models in ‘Athleisure’, ‘Sport the Adventure’ & ‘Party Squad’ collection~

Mumbai, October 13, 2017: Allen Solly Junior from Aditya Birla Fashion and Retail Ltd showcased their uber chic Autumn Winter ’17 collection at the Junior’s Fashion Week. The collection comprised of three different looks, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ crafted with special fabrics and trims and ‘Party Squad’ designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior’s colorful and contemporary designs.

The collection consists of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.

Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

Speaking on the participation, Mrs. Sushma Vijay, mother of Eshaan Vijay, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I am thrilled to be a part of Junior’s Fashion Week and so is Eshaan. It is a wonderful platform for juniors who aspire to step into the modeling world, to showcase their talent and get in the limelight. I thank the entire JFW team for not only putting up a great event but also for grooming the juniors in such an incredible way. I can see a complete change in the attitude and confidence of Eshaan since he has been a part of JFW. I am super excited and can’t wait for the next event in NCR. “

Aimed at enhancing the kids’ fashion scene in the country, Junior’s Fashion Week provides an apt platform for brands to showcase their kids’ collection and at the same time enrich the children with confidence and groom them better for tomorrow.

Allen Solly Junior Autumn Winter’17 collection has a national presence across 160 MBOs, 20 exclusive business outlets, and 96 shop-in-shops, across 20 cities in India.

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

US Polo Assn Kids presents Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn Winter 2017 Mumbai edition, US Polo Assn Kids showcased traditional, preppy and updated looks. The showcased collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Indu Soni, mother of Keshav Soni, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Keshav is a bright kid and grasps things quickly, and it has been wonderful for me as mother to see how incredibly his personality has improved post the workshops that were conducted by team Junior’s Fashion Week. I believe this is a wonderful platform for every parent who wants their kid to socialize and build up the confidence to participate in events like these. Keshav has been doing wonderful on the runway and I must thank the JFW team for the constant support and grooming.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by US Polo Association but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

Junior’s Fashion Week showcased trendy and fashionable collections by Marks & Spencer at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn Winter 2017 Mumbai edition, Marks & Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues, and bright yellow hues. With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Speaking on the participation, Mrs. Dolly Jaiswal, mother of Aayush Jaiswal and Ansh Jaiswal, the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Initially I only enrolled Aayush, my older son with Junior’s Fashion Week as the Global Brand Ambassador but I and my husband were very happy with the deliverables and the grooming they have provided to Aayush, hence we decided to enroll Ansh as well. Both my superstars are now Global Brand Ambassadors for JFW. I am seeing a complete change in the way they conduct and carry themselves since they have gone through the workshop sessions, thanks to the JFW team. We are excited about the upcoming events.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by Marks & Spencer but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

 

Allen Solly Junior walks the ramp at Junior’s Fashion Week

Allen Solly Junior from Aditya Birla Fashion and Retail Limited, synonymous with offering smart wardrobe solutions for kids has today announced its partnership with the Junior’s Fashion Week (JFW), India’s premier kids’ fashion event. Hosted at Grand Hyatt, Mumbai on October 01, Allen Solly Junior will showcase its AW’17 collection at JFW, a bi-annual runway showcase.

Crafted for the young kids, who are enthusiastic about experiencing the new and having fun, Allen Solly Junior creates peppy and colourful apparels for kids aged 3-16 years. At the Junior’s Fashion Week, Allen Solly Junior will be showcasing their innovatively curated AW’17 collections which are wonderfully designed and are high on style and comfort.

Allen Solly Junior’s new Autumn Winter 2017 collection offers a number of looks in three contemporary and equally elegant styles. Named ‘Sport the Adventure’, the first look by Allen Solly Junior is inspired from military and jungle look. The entire look is about washed casuals with a rugged feel. Girls, on the other hand, are kept more in floral top wear but with casual military-inspired bottoms.

The second exciting look which will be showcased is their ‘Athleisure’ range. The collection includes special fabrics & trim play like light reflective tape, silicone gel prints & texture play. The colours dedicated to this collection include monochrome with a hint of red and teal. The third and final look by Allen Solly Junior, named ‘Party Squad’ look is a collection created specially to cater to special occasion & party. The graphics of the look are inspired from music, musical instruments, stars motifs and Christmas, festive feel using colours with gold and glitter.

Junior’s Fashion Week focuses at juniors aged between four to fifteen years as the event brings with it, immense vivacity and energy of the children’s fashion & lifestyle industry. Junior’s Fashion Week’s ardent aim is to improve the kids’ fashion tableau in India.

The little stars are all set to slay the gorgeous and creative collection of Allen Solly Junior with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Allen Solly Junior has a national presence across 160 MBOs, and 20 exclusive business outlets and 96 shop-in-shops across 20 cities in India.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colourful and fashionable apparel for boys and girls. The brand has recently expanded the range to Infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

Marks and Spencer presents cosy styles for the winter chill at the runway of Junior’s Fashion Week!

Autumn Winter season is here and so are fresh preppy trends and styles. Gone are the days when our parents used to buy us clothes that were bigger in size so they can be worn for the next couple of years. Today parents are more conscious of how they dress their junior. Much credit shall also be given to the lifestyle brands who promote kids wear enough to bring into notice of the potential customers. And Junior’s Fashion Week help such brands do so.

With September ending and winter being right around the corner it’s time to prep your little ones with sumptuous and cosy apparels from Marks and Spencer’s trendy winter collection.

With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.

The collection offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles and the highest quality this autumn winter season.

Mr Pankaj Kapoor; Head of Marketing – Marks & Spencer Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Having dressed generations after generations, Marks and Spencer has played a major part in the fashion industry. Marks and Spencer and Junior’s Fashion Week has same motive – creating magic through dressing juniors like never before. Marks and Spencer is all set to inspire the on-lookers with the trendiest collection with some breathtaking styles for the winter chill.