Tag: JFW Mumbai

Allen Solly Junior dazzled at Junior’s Fashion Week Autumn Winter 2017 Mumbai edition

~Little superstar Sidharth Shakya (diagnosed with Autism) looked dapper with other junior models in ‘Athleisure’, ‘Sport the Adventure’ & ‘Party Squad’ collection~

Mumbai, October 13, 2017: Allen Solly Junior from Aditya Birla Fashion and Retail Ltd showcased their uber chic Autumn Winter ’17 collection at the Junior’s Fashion Week. The collection comprised of three different looks, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ crafted with special fabrics and trims and ‘Party Squad’ designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior’s colorful and contemporary designs.

The collection consists of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.

Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

Speaking on the participation, Mrs. Sushma Vijay, mother of Eshaan Vijay, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I am thrilled to be a part of Junior’s Fashion Week and so is Eshaan. It is a wonderful platform for juniors who aspire to step into the modeling world, to showcase their talent and get in the limelight. I thank the entire JFW team for not only putting up a great event but also for grooming the juniors in such an incredible way. I can see a complete change in the attitude and confidence of Eshaan since he has been a part of JFW. I am super excited and can’t wait for the next event in NCR. “

Aimed at enhancing the kids’ fashion scene in the country, Junior’s Fashion Week provides an apt platform for brands to showcase their kids’ collection and at the same time enrich the children with confidence and groom them better for tomorrow.

Allen Solly Junior Autumn Winter’17 collection has a national presence across 160 MBOs, 20 exclusive business outlets, and 96 shop-in-shops, across 20 cities in India.

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

US Polo Assn Kids presents Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn Winter 2017 Mumbai edition, US Polo Assn Kids showcased traditional, preppy and updated looks. The showcased collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Indu Soni, mother of Keshav Soni, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Keshav is a bright kid and grasps things quickly, and it has been wonderful for me as mother to see how incredibly his personality has improved post the workshops that were conducted by team Junior’s Fashion Week. I believe this is a wonderful platform for every parent who wants their kid to socialize and build up the confidence to participate in events like these. Keshav has been doing wonderful on the runway and I must thank the JFW team for the constant support and grooming.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by US Polo Association but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

Junior’s Fashion Week showcased trendy and fashionable collections by Marks & Spencer at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn Winter 2017 Mumbai edition, Marks & Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues, and bright yellow hues. With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Speaking on the participation, Mrs. Dolly Jaiswal, mother of Aayush Jaiswal and Ansh Jaiswal, the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Initially I only enrolled Aayush, my older son with Junior’s Fashion Week as the Global Brand Ambassador but I and my husband were very happy with the deliverables and the grooming they have provided to Aayush, hence we decided to enroll Ansh as well. Both my superstars are now Global Brand Ambassadors for JFW. I am seeing a complete change in the way they conduct and carry themselves since they have gone through the workshop sessions, thanks to the JFW team. We are excited about the upcoming events.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by Marks & Spencer but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

 

Allen Solly Junior walks the ramp at Junior’s Fashion Week

Allen Solly Junior from Aditya Birla Fashion and Retail Limited, synonymous with offering smart wardrobe solutions for kids has today announced its partnership with the Junior’s Fashion Week (JFW), India’s premier kids’ fashion event. Hosted at Grand Hyatt, Mumbai on October 01, Allen Solly Junior will showcase its AW’17 collection at JFW, a bi-annual runway showcase.

Crafted for the young kids, who are enthusiastic about experiencing the new and having fun, Allen Solly Junior creates peppy and colourful apparels for kids aged 3-16 years. At the Junior’s Fashion Week, Allen Solly Junior will be showcasing their innovatively curated AW’17 collections which are wonderfully designed and are high on style and comfort.

Allen Solly Junior’s new Autumn Winter 2017 collection offers a number of looks in three contemporary and equally elegant styles. Named ‘Sport the Adventure’, the first look by Allen Solly Junior is inspired from military and jungle look. The entire look is about washed casuals with a rugged feel. Girls, on the other hand, are kept more in floral top wear but with casual military-inspired bottoms.

The second exciting look which will be showcased is their ‘Athleisure’ range. The collection includes special fabrics & trim play like light reflective tape, silicone gel prints & texture play. The colours dedicated to this collection include monochrome with a hint of red and teal. The third and final look by Allen Solly Junior, named ‘Party Squad’ look is a collection created specially to cater to special occasion & party. The graphics of the look are inspired from music, musical instruments, stars motifs and Christmas, festive feel using colours with gold and glitter.

Junior’s Fashion Week focuses at juniors aged between four to fifteen years as the event brings with it, immense vivacity and energy of the children’s fashion & lifestyle industry. Junior’s Fashion Week’s ardent aim is to improve the kids’ fashion tableau in India.

The little stars are all set to slay the gorgeous and creative collection of Allen Solly Junior with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Allen Solly Junior has a national presence across 160 MBOs, and 20 exclusive business outlets and 96 shop-in-shops across 20 cities in India.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colourful and fashionable apparel for boys and girls. The brand has recently expanded the range to Infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

Marks and Spencer presents cosy styles for the winter chill at the runway of Junior’s Fashion Week!

Autumn Winter season is here and so are fresh preppy trends and styles. Gone are the days when our parents used to buy us clothes that were bigger in size so they can be worn for the next couple of years. Today parents are more conscious of how they dress their junior. Much credit shall also be given to the lifestyle brands who promote kids wear enough to bring into notice of the potential customers. And Junior’s Fashion Week help such brands do so.

With September ending and winter being right around the corner it’s time to prep your little ones with sumptuous and cosy apparels from Marks and Spencer’s trendy winter collection.

With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.

The collection offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles and the highest quality this autumn winter season.

Mr Pankaj Kapoor; Head of Marketing – Marks & Spencer Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Having dressed generations after generations, Marks and Spencer has played a major part in the fashion industry. Marks and Spencer and Junior’s Fashion Week has same motive – creating magic through dressing juniors like never before. Marks and Spencer is all set to inspire the on-lookers with the trendiest collection with some breathtaking styles for the winter chill.

Mumbai to witness a preppy collection by USPA Kids on the runway of Junior’s Fashion Week AW’2017!

We cannot become what we want by remaining what we are. It is important to walk along with fashion and trends or be called ‘old-school’. You gotta have style. It’s a way of life. Without it you are nobody. Fashion is an art and you are the canvas. Fashion is a way to tell who you are and about your personality without having to speak a word. Nothing could be better than helping juniors learn about fashion since childhood. And this why Junior’s Fashion Week and USPA comes together once again for a spectacular event in the city of dreams, Mumbai on 01st October 2017 at Grand Hyatt.

There are only a few brands in the juniors fashion market that know how to play well with hues and crafts and make every stitch not only with love and care for the juniors but also equally interesting. Once such lifestyle brand is US Polo Association Kids, as in the fashion world it sure knows how to stand out from the crowd, especially when it comes to junior wear. Independent style is very important and inspiring. US Polo Kids comes with a freshly curated collection for juniors only to spread more fashion and cheerfulness.

In the Autumn-Winter edition, USPA comes up with another innovatively curated collection for the juniors. U.S. Polo Assn Kids AW’17 collection features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colours along with reds, blues and whites marking the core presence of the brand highlighted with stars, stripes and dot prints.

The junior models are all set to slay the runway of Junior’s Fashion Week in Mumbai. Miss the little rockstars walk with sheer grace and glamour on the runway and regret later!