Tag: #JFW

USPA Kids to thrive with trends and fashion on the JFW Runway in Bengaluru!

Fashion is not just beauty, it’s about good attitude. You have to believe in yourself and be strong. Fashion is part of our culture, and it’s about more than just a pretty dress. Fashion is architecture: it is a matter of proportions. Fashion makes who you are and what you represent.

In the fashion-forward era that we live in, it has become important to stay up-to-date with trends, fashion and alongside having your own style for that personal touch to what you do with fashion. Gone are the days when fashion was just for adults. The children fashion market has seen rapid and insistent modulations in the past couple of decades, thanks to the awareness spread among the masses and the brands taking it ahead.

One such brand that knows how to play right when it comes to the children’s fashion market is none other than US Polo Association Kids. With every new collection, USPA Kids does complete justice to the fashion statements for the young ones.

Junior’s Fashion Week, for its next stop of the Autumn Winter 2017 journey, visits the ‘silicon valley of India’, Bengaluru with US Polo Assn. Kids on 09th and 10th December 2017 at hotel Sheraton Grand.

The journey of USPA Kids with Junior’s Fashion Week has been incredible spreading fashion and trends through the runways in cities including Kolkata, Mumbai and New Delhi.

US Polo Assn. Kids is set to showcase before the audience, a collection that is not only stylish, trendy and groundbreaking but also equally comfortable and cosy. The whole range of latest, chic and flamboyant apparels will make a mark in the children fashion industry.

In the Autumn-Winter edition, USPA is breaking mainstreams with an innovatively curated collection for the juniors. The collection showcases a vigorous play of bright colours along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

What’s becoming very obvious to us is that fashion is art. The reason behind the same is the stunning collection that US Polo Association Kids comes with every time it walks the runway.

Talking about USPA’s association and the children’s fashion, Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

US Polo Association Kids is all set for a thrifty and a spectacular showcase with a pool of adorable yet talented junior models on the runway of Junior’s Fashion Week. Are you ready Bengaluru?

AMERICA’S NO.1 PLACE FOR KIDS FASHION – THE CHILDREN’S PLACE SHOWCASES AT JUNIOR’S FASHION WEEK, BENGALURU

Loved by kids and approved by moms, the showcase will feature fresh playful prints, patterns and graphics available at The Children’s Place stores!

The Children’s Place is the official showcase partner of the Junior’s Fashion Week, Bengaluru Winter Edition. With the motto “Think like a mom, see like a kid and find the fun in everything”, the brand passionately designs fashion-forward styles parents want to dress their children in for special occasions or everyday play. From apparel to accessories to shoes, the range of fun fashion outfits for newborn to 14Y sizes makes this a one-stop shopping destination for the kids’ fashion wish-list; will make your child ‘love this PLACE’

Today’s fashion-forward kids will hit the runway showcasing all the head-to-toe styles girls and boys love – from dresses, cosy activewear and embellished tops to modern jeans, printed leggings to playful graphic tees, and comfy sleepwear.  The extensive assortment of accessories that includes hairbands, hats, bags, sunglasses and footwear will show off just how easy it is to add a finishing touch to complete any outfit.

Junior’s Fashion Week and The Children’s Place association is a collaboration of creativity and workmanship. The show exhibits an eclectic mix of collections and an inspired partnership whose only objective is to serve and bring the best of kids’ fashion to the forefront.

Mr Alok Dubey CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Bengaluru.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

Style to enchant at Junior’s Fashion Week runway by Marks & Spencer in capital’s downtown

The smell of autumn helps create your own style which is the reflection of your personality and attitude. There are so many ways you can describe yourself and fashion are probably the best. In the season of mist, Junior’s Fashion Week and Marks & Spencer are back again with its trendy and modish AW’17 collection.

Are our social lives dissolving into Netflix and chill? Well, if yes, here’s something you must do for a change! Come and witness the exclusive Autumn Winter 2017 collection as to be showcased by Marks & Spencer in the capital city at The Grand, New Delhi on 12th November 2017.

Before Jack Frost nip at your nose, Marks & Spencer has made layering for the colder days. The sweatshirt hoody which keeps you as energetic as the sun, paired with the loose denim will stun everyone out there. The sophisticated black dungaree with horizontal strips wore with white stockings will definitely make an impressive imprint in the minds of the onlookers.

For the toddlers, Marks & Spencer offers jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe. With the plethora of winter ensemble options available, Marks & Spencer makes sure your child keeps toasty warm in the best of styles and the highest quality this autumn winter season.

Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

The dressing is a way of life and keeping the same in mind, Marks & Spencer and Junior’s Fashion Week are all set for the breathtaking trendy collection of fall-winter.

Delhi, Are you ready to take a journey of fashion with us?

USPA Kids to roll flourish accouters out on the JFW Runway!

Life is too short to wear boring clothes; in order to be irreplaceable one should be different. The fashion world is said to be outrageous and it is not about the dress you wear, but the brand you lead in the dress. With every new collection, United States Polo Association Kids has always created a buzz among the juniors and sure knows how to set juveniles trendy and fashionable. In the capital of India, also known as the City of glory, Junior’s Fashion Week and USPA Kids are again coming together to showcase their Autumn Winter 2017 collection at The Grand, New Delhi on 11th and 12th November 2017.

The whole range of latest, sophisticated and snazzy apparels will make a mark in the fashion industry. In the Autumn-Winter edition, USPA is breaking new grounds with an innovatively crafted collection for the juniors. What else can be better than the blend of cuteness and style? When we see juniors wrapped in fashion, we tend to lose our hearts. The collection showcases a vigorous play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

We are ready, Are you?

AMERICA’S NO.1 PLACE FOR KIDS FASHION – THE CHILDREN’S PLACE TO SHOWCASE ON THE RUNWAY OF JUNIORS FASHION WEEK IN DELHI

Loved by kids and approved by moms, the showcase will feature fresh playful prints, patterns and graphics available at The Children’s Place stores!

The Children’s Place is the official showcase partner of the Junior’s Fashion Week, Delhi Winter Edition. With the motto “Think like a mom, see like a kid and find the fun in everything”, the brand passionately designs fashion-forward styles parents want to dress their children in for special occasions or everyday play. From apparel to accessories to shoes, the range of fun fashion outfits for new born to 14Y sizes makes this a one stop shopping destination for the kids’ fashion wish-list & will make your child ‘love this PLACE’

Today’s fashion-forward kids will hit the runway showcasing all the head-to-toe styles girls and boys love – from dresses, cozy activewear and embellished tops to modern jeans, printed leggings to playful graphic tees, and comfy sleepwear.  The extensive assortment of accessories that includes hair bands, hats, bags, sunglasses, and footwear will show off just how easy it is to add a finishing touch to complete any outfit.

Mr. Alok Dubey; from The Children’s Place says, “Kids’ fashion is playful, fun and innovative. Kids are almost the most important decision-makers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Delhi. We’ve recognized parents crave modern, fun, and easy-to-wear kids’ clothing that combines quality, value, and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.”

Junior’s Fashion Week and The Children’s Place Association is a collaboration of creativity and workmanship. The show exhibits an eclectic mix of collections and an inspired partnership whose only objective is to serve and bring the best of kids’ fashion to the forefront.

Date: 12th November 2017
Time: 13:35 HRS
Venue: The Grand, New Delhi

Loved our pictures? Meet ‘The Baby Stories’, the team behind the creative lens!

Gilles Peress said, “I don’t trust words, I trust Pictures” and we know a picture is worth a thousand words. Photographs are essential not only because they are the best way to capture the beautiful moments, but also because they take us back to the wonderful days giving us happy tears.

Did you ever think, if there were no photographs, how would we ever cherish the priceless moments shared with our loved ones? Keeping in mind the same, Junior’s Fashion Week collaborated with Ritesh Ranjan Sett and his team from ‘The Baby Stories’ as the official photography partner for the JFW Autumn Winter 2017 Kolkata edition to help capture every moment spent with the little superstars who enjoyed every bit of the event.

Why ‘The Baby Stories’, you would ask. It is because, Ritesh Ranjan Sett, the founder of The Baby Stories, is a very renowned baby photographer in Kolkata. He takes immense pleasure in capturing the different moments spent with babies. The cuteness, the agility in movements, their workshop and grooming sessions, and the loving glances that the babies share with their parents and mentors are some of the favorite instances from the Junior’s Fashion Week that were beautifully captured by ‘The Baby Stories’.

jfw_aw17_kolkata_2

The Baby Stories has captured every moment spent with the super talented juniors beautifully in the two-day event that successfully came to an end on 03rd September 2017 as was organized at JW Marriott, Kolkata.

Children photography in Kolkata has not yet found the prominence it deserves. The Baby stories aim at bridging this gap, bringing forward the essence of children portraits. The hard-working team left no stone unturned in bringing in a lot of creativity into the photography. Apart from narrating the various hues of parent-child relationships, The Baby Stories is also proficient in Maternity Shoots.

A passion for photography and perfection enables The Baby Stories to come up with some of the best frames, creative ideas, and memories. Moreover, the memories made with the clients while shooting and the cordial relationship, gives a very spontaneous edge to their stories.

Hence ‘candid’ is one word that remains constant when it comes to ‘The Baby Stories’. They knit the moments into a story that you would want to revisit time and again.

Junior’s Fashion Week not only allows the spectators to enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them. Junior’s Fashion Week provides its associates and partners a platform like never before to make the best out of it.

Speaking on the association with Junior’s Fashion Week, Ritesh Ranjan Sett says, “I and my company ‘The Baby Stories’ are mainly focused at clicking beautiful and innocent portraits for children and to give the parents an ethereal memory that could last a lifetime. We have been in this business for more than four years now. Working with Junior’s Fashion Week was an incredible experience for the entire team of ‘The Baby Stories’. The Junior’s Fashion Week was a great platform to showcase my talent and the team has put in great efforts to create some magical moments through our lens. It was an extraordinary show with some great talents walking the ramp. I would like to thank the team of Juniors Fashion week to make the  show all the more exciting and grand.”

JFW_AW17_KOLKATA (3)

To help Juniors Fashion Week fulfill its promises and stand by its words, Baby Stories, the renowned photography team did a wonderful job. The hardworking team from ‘The Baby Stories’ captured beautifully the innocence, the cuteness, the confidence in their eyes and movements and of course their talent for Juniors Fashion Week. The Autumn Winter season started with a bang in Kolkata and much credit shall be given to the Baby Stories team for being so cooperative and supportive throughout.

 

Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn-Winter edition, Allen Solly Junior showcased multifold collections. Allen Solly Junior introduced three different looks namely, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ that includes special fabrics & trim plays and ‘Party Squad’ to created specially to cater to special occasion & party.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

On the other hand, Marks and Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Ending the event, US Polo Assn Kids showcased its trendy and stylish collection that features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Sonika Bhatti, mother of Saivi Singh, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I want Saivi to do what she wants, not just now but in her life ahead as well. She has a keen interest in fashion and styling, and what could have been a better platform for her to not only showcase her talent but also to live her dream than Junior’s Fashion Week. She is head to toe excited to be associated with JFW as one of the Global Brand Ambassador and so am I.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by the respective brands but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

Allen Solly Junior dazzled at Junior’s Fashion Week Autumn Winter 2017 Mumbai edition

~Little superstar Sidharth Shakya (diagnosed with Autism) looked dapper with other junior models in ‘Athleisure’, ‘Sport the Adventure’ & ‘Party Squad’ collection~

Mumbai, October 13, 2017: Allen Solly Junior from Aditya Birla Fashion and Retail Ltd showcased their uber chic Autumn Winter ’17 collection at the Junior’s Fashion Week. The collection comprised of three different looks, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ crafted with special fabrics and trims and ‘Party Squad’ designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior’s colorful and contemporary designs.

The collection consists of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.

Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

Speaking on the participation, Mrs. Sushma Vijay, mother of Eshaan Vijay, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I am thrilled to be a part of Junior’s Fashion Week and so is Eshaan. It is a wonderful platform for juniors who aspire to step into the modeling world, to showcase their talent and get in the limelight. I thank the entire JFW team for not only putting up a great event but also for grooming the juniors in such an incredible way. I can see a complete change in the attitude and confidence of Eshaan since he has been a part of JFW. I am super excited and can’t wait for the next event in NCR. “

Aimed at enhancing the kids’ fashion scene in the country, Junior’s Fashion Week provides an apt platform for brands to showcase their kids’ collection and at the same time enrich the children with confidence and groom them better for tomorrow.

Allen Solly Junior Autumn Winter’17 collection has a national presence across 160 MBOs, 20 exclusive business outlets, and 96 shop-in-shops, across 20 cities in India.

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

US Polo Assn Kids presents Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn Winter 2017 Mumbai edition, US Polo Assn Kids showcased traditional, preppy and updated looks. The showcased collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Indu Soni, mother of Keshav Soni, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Keshav is a bright kid and grasps things quickly, and it has been wonderful for me as mother to see how incredibly his personality has improved post the workshops that were conducted by team Junior’s Fashion Week. I believe this is a wonderful platform for every parent who wants their kid to socialize and build up the confidence to participate in events like these. Keshav has been doing wonderful on the runway and I must thank the JFW team for the constant support and grooming.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by US Polo Association but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.

Junior’s Fashion Week showcased trendy and fashionable collections by Marks & Spencer at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn Winter 2017 Mumbai edition, Marks & Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues, and bright yellow hues. With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Speaking on the participation, Mrs. Dolly Jaiswal, mother of Aayush Jaiswal and Ansh Jaiswal, the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Initially I only enrolled Aayush, my older son with Junior’s Fashion Week as the Global Brand Ambassador but I and my husband were very happy with the deliverables and the grooming they have provided to Aayush, hence we decided to enroll Ansh as well. Both my superstars are now Global Brand Ambassadors for JFW. I am seeing a complete change in the way they conduct and carry themselves since they have gone through the workshop sessions, thanks to the JFW team. We are excited about the upcoming events.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by Marks & Spencer but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.