Tag: #JuniorsFashionWeek

Junior’s Fashion Week Autumn Winter 2017 finishes-in-style in Bengaluru!

Autumn’s the mellow time. Autumn Winter season is the season of happiness and fashion with so many festivities around. Autumn Winter is the season of hot coffee, spending long hours in the sun on a Sunday afternoon, and giving your favourite novel a read while munching some cookies, isn’t it?

However, when it comes to fashion, autumn winter is without a doubt the favourite season of the brands. Why you may ask. Every year, with the autumn-winter season, the trends of long boots, cosy apparels, warm yet stylish gloves, woollen scarves and stylish trench coats come back. Winter dressing is all about having chic outerwear.

Hence, to help juniors dress smartly in the best of trends from the autumn-winter collections by the leading national and international kids wear brands, Junior’s Fashion Week visits different cities pan India with a motive to spread fashion and trends among the little ones.

Junior’s Fashion Week is one of a kind event. Junior’s Fashion Week focuses on providing the junior models’ platform like no other to showcase their talent and come in notice of the who’s who of the fashion industry, which opens the door to their future opportunities.

JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

The participating brands create a runway grandstand with the junior models of JFW to bring forth their latest collection and present them to a captivating audience. The bespoke amenities distinguish every showcase and give unwavering attention to the brand.

Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

Junior’s Fashion Week not only believes in making the junior walk the runway but also in preparing and grooming them for the same. Hence, JFW conducts a one-day workshop prior to the final showcase which helps the juniors work on their personalities, feel confident and learn the technicalities of the fashion world.

The workshop is moderated by experts and is a preamble to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil in them confidence and aptitude to be a junior model.

Junior’s Fashion Week had a lovely journey of the Autumn Winter season 2017. Starting with Kolkata in the east, JFW moved to Mumbai in the west, followed by NCR in the north and ending the AW journey with a spectacular event in Bengaluru in the south. Junior’s Fashion Week received an overwhelming response from all the 4 cities of the Autumn Winter season and is now looking forward to a magnificent Spring Summer season.

In the Autumn Winter season, Junior’s Fashion Week associated with several national and international brands and designers, including Lil Angles, Doodlers, A-First, US Polo Association Kids, Marks & Spencer London, Allen Solly, The Children’s Place, etc. The different editions of the AW17 season highlighted the trendiest collections by the brands. The collections had their own stories behind them and their own uniqueness. The collection was showcased to an audience of potential buyers, industry visitors, fashion bloggers, and media.

Talking about trends in the market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr Pankaj Kapoor; Head of Marketing – Reliance India, says,Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

JFW focuses on providing young girls and boys with a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model.

Mr Alok Dubey, CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He says, “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

The ideology of Junior’s Fashion Week is to be an exemplary platform where young talent is celebrated and brand value is accentuated and a heritage of fashion is cultivated!

India witnessed fashion and trends in the Autumn Winter season with Junior’s Fashion Week. It’s time to make magic happen through the Spring Summer season.

For more information, you may visit our website www.juniorsfashionweek.com or visit our social media platforms viz. Facebook and Instagram.


USPA Kids to roll flourish accouters out on the JFW Runway!

Life is too short to wear boring clothes; in order to be irreplaceable one should be different. The fashion world is said to be outrageous and it is not about the dress you wear, but the brand you lead in the dress. With every new collection, United States Polo Association Kids has always created a buzz among the juniors and sure knows how to set juveniles trendy and fashionable. In the capital of India, also known as the City of glory, Junior’s Fashion Week and USPA Kids are again coming together to showcase their Autumn Winter 2017 collection at The Grand, New Delhi on 11th and 12th November 2017.

The whole range of latest, sophisticated and snazzy apparels will make a mark in the fashion industry. In the Autumn-Winter edition, USPA is breaking new grounds with an innovatively crafted collection for the juniors. What else can be better than the blend of cuteness and style? When we see juniors wrapped in fashion, we tend to lose our hearts. The collection showcases a vigorous play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

We are ready, Are you?



U.S. Polo Assn. is the official brand of the United States Polo Association, the non-profit governing body for the sport of polo in the United States since 1890. U.S. Polo Assn was created in order to reflect the desire to have a clothing brand that captures the spirit of the sport of polo. It is the only brand that truly represents the heritage and tradition that the sport offers and is not just a lifestyle. Polo, one of the oldest equestrian sports in the world – also referred to as “The Game of Kings” – is full of thrill, teamwork, technique and true sportsmanship. It captures a spirit not known by other sports – the love of the game embodies an enthusiasm for competition, a passion for horses and an appreciation for all those who work to bring the sport together.

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U.S. Polo Assn. Kids carries an extensive collection of classically styled high quality casual clothing. The U.S. Polo Assn. brand captures the authenticity of the sport of Polo, while embracing the genuine spirit known throughout the world as Classic American Style. The products are sold through their licensing program in over 135 countries at independent retail stores, department stores and U.S. Polo Assn. brand stores.

U.S. Polo Assn Kids the official sponsors of Junior’s Fashion Week – Chennai Edition, features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play with reds, blues and whites marking the core presence of the brand highlighted with stars, stripes and dot prints.


The next destination of JFW Express revealed!!

The best part of planning an event is deciding on the next place of activity. So here I am, all bundled up in excitement as we are called for a meeting (believe me these are the only meetings I love). We are to decide the destination for our next edition! After hours of brainstorming and virtually touring almost all the cities in India, we unanimously arrived at the soul of South India – CHENNAI.

I have never been to the city before but I have heard different versions from different people. My dad still calls it Madras and fondly remembers the childhood days he spent at Sahukar Peth and never ending praises of Marina Beach. The over enthusiastic engineer friend of mine always worshipped Chennai as a Mecca of jobs in Automobile sector (and thankfully is currently working with BMW India). My brother found his wife at Chennai and was no wonder in awe with the city for reasons best known to him. And for every movie buff I know of, Chennai is the home to Rajnikanth Sir.

As for me, I want to visit the city for altogether different reasons, fore mostly to savor the most authentic South Indian cuisine the city offers; secondly I want to visit the temples in Chennai, purely for the architectural marvel they are and thirdly I want to visit a performing arts school and sit back to soak in the true cultural spirit of classical dance form – Kathak & Bharatnatyam.

Junior’s Fashion Week has chartered their ride and scheduled to arrive soon in Chennai. We have been to Mumbai, Bengaluru, Kolkata and now the most cosmopolitan feather in our cap – Chennai. We hope to create the same affinity with parents and brands alike as we have done in our previous journeys. We are all geared up to create strategic relation with the folks at Chennai, and look forward to everlasting ties of association.

To make your kid a part of Junior’s Fashion Week, Chennai, click here.


JFW SS17 – Max Fashions – ‘Latest Fashion at Great Prices’ !!

Summer is definitely the season to take a break and go on a holiday. With Urban Safari, adventure takes the front seat this season. Denims play a major role and give us some drool worthy styles to go rugged or to go flirty feminine. Collections inspired from various parts of the world, hand crafted textiles and techniques form the core of our summer range.


Soft cheese cloth, rayon, embroidered laces, crochets in shades of pink, garden tones, soft neutral Aruba blue, corals and lime are some of the delights of the range. Cold shoulders and loose knit kaftans, kedio tops, over-layers, dresses, Long line shirts and boxy fit graphic tees brings out your summer style with an updated fashion quotient.


Max Fashion : The boys and girls collection offered by Max is for the age group of 2-8 years. The girls collection is made up from cute tropical beach prints to flamingos, cactus, toucans and birds of paradise inspired graphics, there is a little of everything to get your imagination running wild and free. Blue and yellow are the key colours this season with vibrant stripes and placement prints inspired by sea animals for the boys’ collection.

Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. It offers apparel, footwear & accessories that are of the latest fashion trends.

Max Fashions showcased their Summer 17 collection at Junior’s Fashion Week, Kolkata Edition. Junior’s Fashion Week is all set to showcase AW 2017 in Kolkata, Mumbai, NCR and Bengaluru.


JFW SS17 – The Lil BIBA Girl !

JFW SS’17 : With summers comes the urge to wear something that brings a dash of sunshine and floral calmness. The Spring Summer collection is always high on bringing Mother Nature alive with the choice of fabrics, prints, silhouettes and the works. This change of season also bells that time of the year when a mother is out for shopping for their little ones again. For two simple reasons, one the little ones have suddenly gained height and all the clothes stashed away three months back are way too small and secondly, it’s the wedding season.


As an ode to your angel, Biba presented a new range of summer ethnic and fusion wear so that your special little lady has her own little version of your wardrobe. Dress your little princess in this graceful Biba Girls collection for Spring Summer 2017 ranging from a garden of floral prints in peppy colours blended with some shimmery tones and moving into an organic palette of prints and colours in our Gypsy and Vintage organic range. The collection built around royal and beautiful fabrics like chanderis, nets, gold dobby’s, silks and brocades, in an elegant product range comprising of Lehengas, jackets, anarkalis, asymmetric kurtas, palazzos, dresses, gowns, jumpsuits and shorts.


Manyavar – The Master of Ethnic Wear

Manyavar – a name identical to ethnic wear across the country & globally. Be it a shaadi, sagai or any function that calls for traditional wear – the first name that comes into one’s mind is Manyavar. Manyavar dresses the world’s elite with finest Indian elegance. The collections include exquisite sherwanis, fine Indo Westerns, royal Band Galas, Jackets, Kurtas and matching accessories for life’s celebrations. Kid’s ethnic and fusion wear also add to the charm of dressing your young ones in the traditional attires.

A dream concocted in 1999 by Mr. Ravi Modi, made a lineage of a family business that re-invented men’s ethnic wear category. A one stop store for grooms and men of the family for functions big and small. As more and more variety was added to the range, the brand became popular for occasion wear – from weddings to festivals, Rakhi to Roka. Today Manyavar is India’s leading Celebration Wear brand for men. Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 400+ stores including 60 flagship and 13 international stores across 160 cities in India, USA, Bangladesh, UAE and Nepal.


Mohey – an extension to the patronage of Manyavar, Mohey presents the celebration wear of women. Handpicked Lehengas, Sarees, Suits and Gowns are now available at 50+ Mohey stores. Whatever the occasion, culture or geography – now Mohey too, shall join the celebration.


Manyavar is all set to showcase their upcoming kid’s ethnic and fusion wear Spring Summer Collection 2017 at Junior’s Fashion Week on 9th April 2107 at Hyatt Regency, Salt Lake City, Kolkata. The kids fashion industry will witness the warm blend of traditional and contemporary celebration wear match the exuberance of the junior models.


SS’17 – The Chartbusters of Kids Fashiono(logical) world!

Spring/ Summer 2017 is an ode of back trail to Mother Nature. The SS17 collection for the kids worldwide draws inspiration from the tropics and spring tides, other trends envision a transformation of reality, enchanted narrative of fantasy and storytelling. The following trends have borrowed inspiration from different eras of fashion while still containing a clear message for the next generation to share their own style and unique voice. SS’ 17 collection is marked by hues of sunsets, wildlife, colors of rainbow, vintage corals and the likes. Let’s take you to a ride for the global trends that are making a roar in the childhood kingdom!!

  1. The Embroidered Jacket
  2. The Dior Dresses
  3. The Rainbow on Earth
  4. The Dolce flaunting the Florals
  5. The Comfy Shoes from Puma| Tiny Cottons
  6. The Washed Denim Zara Kids Collection
  7. The Sparkly Shoes from Kate Spade
  8. ‘A legend’ by Bobo
  9. The Vintage Coral
  10. The Stunning dress from Gucci
  11. The Hues of the Ocean

To know more trends click here. Draw inspiration from the trends and let us know what your kid is flaunting this Spring/Summer.



Brand Promotion – the JFW way!!

Fashion is an ever changing, dynamic and a creative minefield. A sudden outburst of designer creativity gives way to a whole new collection. But how do you reach to your audience with your ideas?? Fashion world is essentially a ‘see and buy’ platform. You have to be innovative, tasteful and lucid in expressing your brand idea to attract the ultimate consumer.

Every organization has its own way of promoting its brand associates. Junior’s Fashion Week is a part of the enterprising world of kids’ fashion. JFW is a platform where junior models showcase the brand and designer collection on the runway. It becomes an arena for direct brand engagement and awareness to a premium niche of direct consumers and fashion enthusiasts.

Statistically, in about 80% of the families, parents spend more on their kids than themselves. One of the major reasons for parents to refuse to buy a particular clothing line for their kid’s is because they don’t find quality clothes, comfortable fabric, foreign element and style that can hold their attention. As a result, a brand with a strong recognizable and luxurious image has better chances of holding parents attention.

In today’s era of digitally aware consumer audience and the emergence of a new target audience namely kids, it is imperative that being in the kids fashion world, you need to have a strong brand image to win and stay ahead in the competition.

Junior’s Fashion Week helps its brand associate in every aspect of branding. From launching a brand to showcase a new collection it helps to create a strong brand image. Exclusive brand windows help brands to display their collection in a manner it leaves an unforgettable memory in the minds of viewers. Bespoke brand consultancy helps brands to better their game and emerge more powerful in their marketing strategy. Runway showcase gives brand an opportunity to bring their collection into direct touch of their consumers and the celebrity endorsement accelerates the awareness of the brand manifolds. Since Junior’s Fashion Week is dedicated to the kids fashion and lifestyle industry it easily helps the associate brands to achieve niche marketing and allows brand pitching to the refined and absolute target audience.

Brand promotion is a great tool that creates news worthy advertising for the associate brands. Junior’s Fashion Week ensures to use proven integrated brand promotion activities to expose your brand in competitive marketplace. To showcase your brand at JFW, click here.


Hello! Colloquy.

The opposite of Networking is ‘NOT WORKING’, said someone smart.  

For the first time in the kids’ fashion and lifestyle industry, Junior’s Fashion Week introduces Colloquy. It is about storytelling, sharing user experiences, persuasion and conversion all wrapped into one. Colloquy is an open pitching and networking session. Colloquy’s pivotal purpose is to bring together all the kids fashion enthusiasts, guest speakers from all walks of economy, delegates, and like-minded people on a platform where they can exchange ideas, experiences, laughs, discourses and make some friends.


Each domain in the economy, be it marketing, finance, branding or others, branches out differently with their own unique set of goals, business directives and constraints but their goals remain the same – Reaching the Consumers. It all starts with journaling our thoughts, observations and passion into a business plan with the central purpose of marketing our product to the consumers. Conversion is marketing’s biggest challenge. Creating a great product is one step, selling it to the consumers is next.

Colloquy brings to you a space where there is a seamless communication between the speakers and the delegates whose common point of talk would be how to influence consumers in junior’s fashion. It is a convention of intellects where kids’ fashion & lifestyle industry and its consumers will be discussed at length. It will be an informative and productive conclave for people who are on a look out for getting insights from the best gurus in the industry who have their own growth story to inspire and share.

To simply conclude the essence of Colloquy, it is an event designed to invite thought leaders from junior’s fashion industry who will share their success stories and inspire the pool of delegates invited to rejoice the company of these successful entrepreneurs and fellow members. It is a good opportunity to make new connections, get inspired and meet a pool of people who can be your new prospective employer or employee!!

Junior’s Fashion Week launches Colloquy in the city of joy, Kolkata in March. For delegate registration, click here.