Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!
The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.
Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.
In the Autumn Winter 2017 Mumbai edition, Marks & Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues, and bright yellow hues. With the seasonal shift in full swing, this iconic British brand has made layering for the colder days innovative and trendy. The Sweatshirt hoody with ‘keep warm’ technology will keep the body comfortable and warm. The thermals are made of BCI cotton ensuring minimum irritation to your little ones and the chic storm wear coat with its StormwearTM technology is the perfect option ensuring your child is comfortable and stylish when the weather turns chilly.
Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”
Speaking on the participation, Mrs. Dolly Jaiswal, mother of Aayush Jaiswal and Ansh Jaiswal, the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “Initially I only enrolled Aayush, my older son with Junior’s Fashion Week as the Global Brand Ambassador but I and my husband were very happy with the deliverables and the grooming they have provided to Aayush, hence we decided to enroll Ansh as well. Both my superstars are now Global Brand Ambassadors for JFW. I am seeing a complete change in the way they conduct and carry themselves since they have gone through the workshop sessions, thanks to the JFW team. We are excited about the upcoming events.”
The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by Marks & Spencer but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.
With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.