Tag: US Polo Assn Kids

US. Polo Assn. Kids presents its new collection at JFW Chandigarh

A Mix of Indigo, Hawaiian and Old Glory rolls out on the runway of Junior’s Fashion Week Chandigarh

They say fashion is universal, and rightly so! Today’s kids are conscious about their appearance and these young ones are very keen to keep up with global trends.  This is especially true of the spring-summer collection when the cold weather is retreating, and the sun is out – giving the little ones a good opportunity to ‘show-off’ their nice little shirt or their party dress.

True to its character, U. S. Polo Assn. Kids will showcase a collection at the Junior’s Fashion Week 2018 Spring Summer edition at Chandigarh, that is not only stylish but also comfortable to wear for young kids. This is for the 3rd consecutive year that U. S. Polo Assn. Kids is joining hands with the well-known fashion week for kids at JW Marriott, showcasing their Spring Collection 2018 on 24th and 25th of February.

Keeping in mind fashion-forward kids and their ever-changing closest needs, U. S. Polo Assn. Kids’ holiday shirts are in cheerful and summery colours as well as camping essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colours, knitted summer dress, stylish colour-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, U. S. Polo Assn. Kids has all it takes for kids to find their perfect fit all year round.

The new collection by U. S. Polo Assn. Kids will be showcased by junior models walking the ramp at the JFW 2018. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience is also in for a treat with a lot of bright hues on display. Henley tees in playful colours, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print will enthral the audience.

Mr Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rdyear in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colours and prints in our new collection. This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids.”

With such collection, and consistency, Junior’s Fashion Week and US Polo Assn. Kids come together once again to showcase the collection that you would want to steal, and spread fashion and trends like never before!

Junior’s Fashion Week Autumn Winter 2017 finishes-in-style in Bengaluru!

Autumn’s the mellow time. Autumn Winter season is the season of happiness and fashion with so many festivities around. Autumn Winter is the season of hot coffee, spending long hours in the sun on a Sunday afternoon, and giving your favourite novel a read while munching some cookies, isn’t it?

However, when it comes to fashion, autumn winter is without a doubt the favourite season of the brands. Why you may ask. Every year, with the autumn-winter season, the trends of long boots, cosy apparels, warm yet stylish gloves, woollen scarves and stylish trench coats come back. Winter dressing is all about having chic outerwear.

Hence, to help juniors dress smartly in the best of trends from the autumn-winter collections by the leading national and international kids wear brands, Junior’s Fashion Week visits different cities pan India with a motive to spread fashion and trends among the little ones.

Junior’s Fashion Week is one of a kind event. Junior’s Fashion Week focuses on providing the junior models’ platform like no other to showcase their talent and come in notice of the who’s who of the fashion industry, which opens the door to their future opportunities.

JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

The participating brands create a runway grandstand with the junior models of JFW to bring forth their latest collection and present them to a captivating audience. The bespoke amenities distinguish every showcase and give unwavering attention to the brand.

Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

Junior’s Fashion Week not only believes in making the junior walk the runway but also in preparing and grooming them for the same. Hence, JFW conducts a one-day workshop prior to the final showcase which helps the juniors work on their personalities, feel confident and learn the technicalities of the fashion world.

The workshop is moderated by experts and is a preamble to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil in them confidence and aptitude to be a junior model.

Junior’s Fashion Week had a lovely journey of the Autumn Winter season 2017. Starting with Kolkata in the east, JFW moved to Mumbai in the west, followed by NCR in the north and ending the AW journey with a spectacular event in Bengaluru in the south. Junior’s Fashion Week received an overwhelming response from all the 4 cities of the Autumn Winter season and is now looking forward to a magnificent Spring Summer season.

In the Autumn Winter season, Junior’s Fashion Week associated with several national and international brands and designers, including Lil Angles, Doodlers, A-First, US Polo Association Kids, Marks & Spencer London, Allen Solly, The Children’s Place, etc. The different editions of the AW17 season highlighted the trendiest collections by the brands. The collections had their own stories behind them and their own uniqueness. The collection was showcased to an audience of potential buyers, industry visitors, fashion bloggers, and media.

Talking about trends in the market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr Pankaj Kapoor; Head of Marketing – Reliance India, says,Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

JFW focuses on providing young girls and boys with a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model.

Mr Alok Dubey, CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He says, “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

The ideology of Junior’s Fashion Week is to be an exemplary platform where young talent is celebrated and brand value is accentuated and a heritage of fashion is cultivated!

India witnessed fashion and trends in the Autumn Winter season with Junior’s Fashion Week. It’s time to make magic happen through the Spring Summer season.

For more information, you may visit our website www.juniorsfashionweek.com or visit our social media platforms viz. Facebook and Instagram.

 

Chandigarh makes it to list of Junior’s Fashion Week Spring Summer 2018 schedule!

Whether it is a fictional character like Carrie Bradshaw dropping some truth bombs, real-life icon Coco Chanel sharing her infinite wisdom, or the who’s who of the fashion industry sounding about the latest trends, all have one thing in common. Wondering what? Well, FASHION.

You either know fashion, or you don’t. There’s no midway into it. Rachel Joe beautifully alleged, “Style is a way to say who you are without having to speak.” If you have a pleasing personality, you are already halfway there. Junior’s Fashion Week deems this wonderful notion of educating the juniors about the fashion technicalities while having a handful of fun and cherish-able memories because it is a firm believer of the popular quote by Kate Spade — ‘Playing dress-up begins at age five and never truly ends.’

After a successful run-through of the Spring Summer 2017 and Autumn-Winter 2017 editions pan India covering cities like Kolkata, Mumbai, New Delhi, Bengaluru, Chennai, etc. it is all set for a series of spectacular showcases yet again with Spring Summer 2018 edition beginning this February.

What’s better and different, you may ask. Well, not only the city beautiful Chandigarh adds to the list of showcases but JFW also debuts to Pune. With two more cities added to the list of showcases, Junior’s Fashion Week aims at making it bigger and better. With so many memories created in the previous successful showcases with parents and juniors who beautifully donned the stylish and trendy collections by the leading international kids wear brands on the runway, Junior’s Fashion Week looks forward to creating magic once again.

With bringing more brands on the runway, Junior’s Fashion Week is aiming at becoming a one-stop destination for juniors who want to live their dream of walking the runway, and for parents who wish to make their child learn and groom. Junior’s Fashion Week brings to the view children’s apparel, footwear, accessories and décor and kids related other services. Focusing on juniors aged between four to fifteen years, the event brings with it, immense vivacity and energy of the children’s’ fashion & lifestyle industry.

Beginning its Spring-Summer 2018 journey, Junior’s Fashion Week debuts to the city beautiful Chandigarh in February, and moves on to Chennai in March, followed by Kolkata in April, Mumbai and Pune in May, New Delhi in June and ending the season with Bengaluru in July. What makes Junior’s Fashion Week stand out among the lot is the fact that it believes in grooming juniors by building their confidence and eliminating their camera and stage fear. Well, what could be better?

The workshop is moderated by experts and is an introduction to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil confidence and aptitude to be a junior model. Junior’s Fashion Week had a lovely journey in 2017.

They say spring is nature’s way of saying, ‘Let’s Party!’. Get ready for a series of showcases like never before, because IT’S ON.

For more details, you may visit our website or scroll through our social media handles, viz. Facebook and Instagram.

USPA Kids to thrive with trends and fashion on the JFW Runway in Bengaluru!

Fashion is not just beauty, it’s about good attitude. You have to believe in yourself and be strong. Fashion is part of our culture, and it’s about more than just a pretty dress. Fashion is architecture: it is a matter of proportions. Fashion makes who you are and what you represent.

In the fashion-forward era that we live in, it has become important to stay up-to-date with trends, fashion and alongside having your own style for that personal touch to what you do with fashion. Gone are the days when fashion was just for adults. The children fashion market has seen rapid and insistent modulations in the past couple of decades, thanks to the awareness spread among the masses and the brands taking it ahead.

One such brand that knows how to play right when it comes to the children’s fashion market is none other than US Polo Association Kids. With every new collection, USPA Kids does complete justice to the fashion statements for the young ones.

Junior’s Fashion Week, for its next stop of the Autumn Winter 2017 journey, visits the ‘silicon valley of India’, Bengaluru with US Polo Assn. Kids on 09th and 10th December 2017 at hotel Sheraton Grand.

The journey of USPA Kids with Junior’s Fashion Week has been incredible spreading fashion and trends through the runways in cities including Kolkata, Mumbai and New Delhi.

US Polo Assn. Kids is set to showcase before the audience, a collection that is not only stylish, trendy and groundbreaking but also equally comfortable and cosy. The whole range of latest, chic and flamboyant apparels will make a mark in the children fashion industry.

In the Autumn-Winter edition, USPA is breaking mainstreams with an innovatively curated collection for the juniors. The collection showcases a vigorous play of bright colours along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

What’s becoming very obvious to us is that fashion is art. The reason behind the same is the stunning collection that US Polo Association Kids comes with every time it walks the runway.

Talking about USPA’s association and the children’s fashion, Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

US Polo Association Kids is all set for a thrifty and a spectacular showcase with a pool of adorable yet talented junior models on the runway of Junior’s Fashion Week. Are you ready Bengaluru?

MEET OUR GLOBAL BRAND AMBASSADORS

“A Brand is a story told by the Brand Ambassador”. All this time, while we’ve been having our eyes out at the fashionable attires of children, hold your breath there, for the global brand ambassadors of Junior’s Fashion Week AW’17. A brand ambassador has been a marketer’s oldest trick in the books and an efficacious element. Junior’s Fashion Week is a true blue endeavor to magnify brand’s market value and present the true essence of the brand ambassadors.

In the glimmer of hopes and aspirations, dreams come true with dedication and learning. Junior’s Fashion Week makes juniors enlighten with the fashion world. Well, every parent has a desire to see their kid on top of the world, either as a celebrity or as an upcoming kid model. Here’s an opportunity to make their dreams come true. Junior’s Fashion Week gives a platform to build kids’ confidence and style for their fashionable future.

Who doesn’t want to be in limelight? Keeping in mind the same, JFW assists global brand ambassadors with a solo walk with a brief introduction about juveniles before they hit the ramp. Global brand ambassadors get a chance to become the face of JFW on social media as well as national television.

Whether you are young or old, spotlight has been a reverie for all. To all the juniors out there, grab a shot of the best grooming sessions, proficient photographers, and tremendous media. That’s not all, being a global brand ambassador for Junior’s Fashion Week, you will be featured on a campaign hoarding in all the cities of an edition.

Presenting you the Global Brand ambassadors of Junior’s Fashion Week Autumn Winter 2017:

  1. SAIVI SINGH: It was a surprise when Saivi Singh made her first fashion debut at the age of 6. She is sure an upcoming Diva in the fashion world. “I love fashion, I completely love it” says the young Saivi.  She is one of her kind, beautiful, extremely talented and a joy to be around. With her poise and charm, this little rock star knows how to leave everyone gasping!
  1. KESHAV SONI: While there was never any doubt that Keshav Soni will rock the Runway, the little boy knows how to stun everyone with his style. He is one of the most energetic and enthusiastic juniors we have come across. His virtuosity and confidence will sure take him places.
  1. AAYUSH JAISWAL: Not only Saivi Singh and Keshav Soni made their catwalk debut in JFW AW’17, the little boy, Aayush Jaiswal also took his style with the International brands. He is one talented kid, who knows how to own the label with his personal style and sheer confidence.
  1. ESHAAN VIJAY: Already a firm favorite, with the fashion pack, Eshaan Vijay features his style on the runway. This bright junior right here is undoubtedly a champ. He’s as handsome as he’s talented.

So what are you waiting for? Enroll your child to an amazing platform and let their dreams come true.

Loved our pictures? Meet ‘The Baby Stories’, the team behind the creative lens!

Gilles Peress said, “I don’t trust words, I trust Pictures” and we know a picture is worth a thousand words. Photographs are essential not only because they are the best way to capture the beautiful moments, but also because they take us back to the wonderful days giving us happy tears.

Did you ever think, if there were no photographs, how would we ever cherish the priceless moments shared with our loved ones? Keeping in mind the same, Junior’s Fashion Week collaborated with Ritesh Ranjan Sett and his team from ‘The Baby Stories’ as the official photography partner for the JFW Autumn Winter 2017 Kolkata edition to help capture every moment spent with the little superstars who enjoyed every bit of the event.

Why ‘The Baby Stories’, you would ask. It is because, Ritesh Ranjan Sett, the founder of The Baby Stories, is a very renowned baby photographer in Kolkata. He takes immense pleasure in capturing the different moments spent with babies. The cuteness, the agility in movements, their workshop and grooming sessions, and the loving glances that the babies share with their parents and mentors are some of the favorite instances from the Junior’s Fashion Week that were beautifully captured by ‘The Baby Stories’.

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The Baby Stories has captured every moment spent with the super talented juniors beautifully in the two-day event that successfully came to an end on 03rd September 2017 as was organized at JW Marriott, Kolkata.

Children photography in Kolkata has not yet found the prominence it deserves. The Baby stories aim at bridging this gap, bringing forward the essence of children portraits. The hard-working team left no stone unturned in bringing in a lot of creativity into the photography. Apart from narrating the various hues of parent-child relationships, The Baby Stories is also proficient in Maternity Shoots.

A passion for photography and perfection enables The Baby Stories to come up with some of the best frames, creative ideas, and memories. Moreover, the memories made with the clients while shooting and the cordial relationship, gives a very spontaneous edge to their stories.

Hence ‘candid’ is one word that remains constant when it comes to ‘The Baby Stories’. They knit the moments into a story that you would want to revisit time and again.

Junior’s Fashion Week not only allows the spectators to enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them. Junior’s Fashion Week provides its associates and partners a platform like never before to make the best out of it.

Speaking on the association with Junior’s Fashion Week, Ritesh Ranjan Sett says, “I and my company ‘The Baby Stories’ are mainly focused at clicking beautiful and innocent portraits for children and to give the parents an ethereal memory that could last a lifetime. We have been in this business for more than four years now. Working with Junior’s Fashion Week was an incredible experience for the entire team of ‘The Baby Stories’. The Junior’s Fashion Week was a great platform to showcase my talent and the team has put in great efforts to create some magical moments through our lens. It was an extraordinary show with some great talents walking the ramp. I would like to thank the team of Juniors Fashion week to make the  show all the more exciting and grand.”

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To help Juniors Fashion Week fulfill its promises and stand by its words, Baby Stories, the renowned photography team did a wonderful job. The hardworking team from ‘The Baby Stories’ captured beautifully the innocence, the cuteness, the confidence in their eyes and movements and of course their talent for Juniors Fashion Week. The Autumn Winter season started with a bang in Kolkata and much credit shall be given to the Baby Stories team for being so cooperative and supportive throughout.

 

Junior’s Fashion Week showcased trendy and fashionable collections at Autumn Winter 2017 in Mumbai!

Little superstars created magic on the runway of JFW in the city of dreams, Mumbai!

The excitement of Junior’s Fashion Week sparked the air at Grand Hyatt, Mumbai. The event brought into spotlight trendy, fashionable and equally comfortable collections by the showcasing brands. Junior’s Fashion Week not only allows the spectators enjoy the procession of cutting-edge ensembles and have a first-hand look at the new collection, but also helps them acknowledge about the brands, fabrications, and varieties of the collection and accessories parading before them.

Fashion is being comfortable in what you wear. Trendy hoodie, stylish skirts, drop-dead gorgeous dresses and some cool and cozy jackets and bottoms, were some of the big takeaways from the runways of Junior’s Fashion Week, the two-day event that ended on 01st October 2017 in Mumbai.

In the Autumn-Winter edition, Allen Solly Junior showcased multifold collections. Allen Solly Junior introduced three different looks namely, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ that includes special fabrics & trim plays and ‘Party Squad’ to created specially to cater to special occasion & party.

Speaking on the association, Mr. Ajay S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

On the other hand, Marks and Spencer presented a collection that offers a wide range of creatively designed jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which will surely brighten up your child’s winter wardrobe.

Mr. Pankaj Kapoor, Head of Marketing – Marks & Spencer Reliance India said, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Ending the event, US Polo Assn Kids showcased its trendy and stylish collection that features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

Speaking on the participation, Mrs. Sonika Bhatti, mother of Saivi Singh, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I want Saivi to do what she wants, not just now but in her life ahead as well. She has a keen interest in fashion and styling, and what could have been a better platform for her to not only showcase her talent but also to live her dream than Junior’s Fashion Week. She is head to toe excited to be associated with JFW as one of the Global Brand Ambassador and so am I.”

The idea behind the event was not only to provide the brands a never like before platform to showcase their kids’ collection but at the same time to enrich the children with confidence and groom them for their better tomorrow. Spectators were stunned at the amazing collections that were showcased by the respective brands but also at how wonderfully the junior models have been groomed for the final runway walk. The junior models sure left everyone flabbergasted and in awe of them.

With such an amazing experience at Mumbai, Junior’s Fashion Week is excited and thrilled for the next stop of the Autumn Winter journey in Gurugram.