Tag: USPA KIDS

US. Polo Assn. Kids presents its new collection at JFW Chandigarh

A Mix of Indigo, Hawaiian and Old Glory rolls out on the runway of Junior’s Fashion Week Chandigarh

They say fashion is universal, and rightly so! Today’s kids are conscious about their appearance and these young ones are very keen to keep up with global trends.  This is especially true of the spring-summer collection when the cold weather is retreating, and the sun is out – giving the little ones a good opportunity to ‘show-off’ their nice little shirt or their party dress.

True to its character, U. S. Polo Assn. Kids will showcase a collection at the Junior’s Fashion Week 2018 Spring Summer edition at Chandigarh, that is not only stylish but also comfortable to wear for young kids. This is for the 3rd consecutive year that U. S. Polo Assn. Kids is joining hands with the well-known fashion week for kids at JW Marriott, showcasing their Spring Collection 2018 on 24th and 25th of February.

Keeping in mind fashion-forward kids and their ever-changing closest needs, U. S. Polo Assn. Kids’ holiday shirts are in cheerful and summery colours as well as camping essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colours, knitted summer dress, stylish colour-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, U. S. Polo Assn. Kids has all it takes for kids to find their perfect fit all year round.

The new collection by U. S. Polo Assn. Kids will be showcased by junior models walking the ramp at the JFW 2018. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience is also in for a treat with a lot of bright hues on display. Henley tees in playful colours, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print will enthral the audience.

Mr Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rdyear in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colours and prints in our new collection. This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids.”

With such collection, and consistency, Junior’s Fashion Week and US Polo Assn. Kids come together once again to showcase the collection that you would want to steal, and spread fashion and trends like never before!

Junior’s Fashion Week Autumn Winter 2017 finishes-in-style in Bengaluru!

Autumn’s the mellow time. Autumn Winter season is the season of happiness and fashion with so many festivities around. Autumn Winter is the season of hot coffee, spending long hours in the sun on a Sunday afternoon, and giving your favourite novel a read while munching some cookies, isn’t it?

However, when it comes to fashion, autumn winter is without a doubt the favourite season of the brands. Why you may ask. Every year, with the autumn-winter season, the trends of long boots, cosy apparels, warm yet stylish gloves, woollen scarves and stylish trench coats come back. Winter dressing is all about having chic outerwear.

Hence, to help juniors dress smartly in the best of trends from the autumn-winter collections by the leading national and international kids wear brands, Junior’s Fashion Week visits different cities pan India with a motive to spread fashion and trends among the little ones.

Junior’s Fashion Week is one of a kind event. Junior’s Fashion Week focuses on providing the junior models’ platform like no other to showcase their talent and come in notice of the who’s who of the fashion industry, which opens the door to their future opportunities.

JFW stands to be an edutainment platform for the young boys and girls who look forward to a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world.

The participating brands create a runway grandstand with the junior models of JFW to bring forth their latest collection and present them to a captivating audience. The bespoke amenities distinguish every showcase and give unwavering attention to the brand.

Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

Junior’s Fashion Week not only believes in making the junior walk the runway but also in preparing and grooming them for the same. Hence, JFW conducts a one-day workshop prior to the final showcase which helps the juniors work on their personalities, feel confident and learn the technicalities of the fashion world.

The workshop is moderated by experts and is a preamble to the grand showcase that ensues. It is specially designed by the JFW team to groom the junior models to make them runway ready and instil in them confidence and aptitude to be a junior model.

Junior’s Fashion Week had a lovely journey of the Autumn Winter season 2017. Starting with Kolkata in the east, JFW moved to Mumbai in the west, followed by NCR in the north and ending the AW journey with a spectacular event in Bengaluru in the south. Junior’s Fashion Week received an overwhelming response from all the 4 cities of the Autumn Winter season and is now looking forward to a magnificent Spring Summer season.

In the Autumn Winter season, Junior’s Fashion Week associated with several national and international brands and designers, including Lil Angles, Doodlers, A-First, US Polo Association Kids, Marks & Spencer London, Allen Solly, The Children’s Place, etc. The different editions of the AW17 season highlighted the trendiest collections by the brands. The collections had their own stories behind them and their own uniqueness. The collection was showcased to an audience of potential buyers, industry visitors, fashion bloggers, and media.

Talking about trends in the market, and Marks & Spencer’s association with Junior’s Fashion Week, Mr Pankaj Kapoor; Head of Marketing – Reliance India, says,Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

JFW focuses on providing young girls and boys with a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model.

Mr Alok Dubey, CEO, Lifestyle Brands division Arvind Lifestyle Brands Ltd., Franchisee for The Children’s Place believes that kids’ fashion is playful, fun and innovative. He says, “Kids are almost the most important decision-makers in families today and this part of speciality retail deserves its own dedicated platform.

We’ve recognized parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.

The ideology of Junior’s Fashion Week is to be an exemplary platform where young talent is celebrated and brand value is accentuated and a heritage of fashion is cultivated!

India witnessed fashion and trends in the Autumn Winter season with Junior’s Fashion Week. It’s time to make magic happen through the Spring Summer season.

For more information, you may visit our website www.juniorsfashionweek.com or visit our social media platforms viz. Facebook and Instagram.

 

USPA Kids to thrive with trends and fashion on the JFW Runway in Bengaluru!

Fashion is not just beauty, it’s about good attitude. You have to believe in yourself and be strong. Fashion is part of our culture, and it’s about more than just a pretty dress. Fashion is architecture: it is a matter of proportions. Fashion makes who you are and what you represent.

In the fashion-forward era that we live in, it has become important to stay up-to-date with trends, fashion and alongside having your own style for that personal touch to what you do with fashion. Gone are the days when fashion was just for adults. The children fashion market has seen rapid and insistent modulations in the past couple of decades, thanks to the awareness spread among the masses and the brands taking it ahead.

One such brand that knows how to play right when it comes to the children’s fashion market is none other than US Polo Association Kids. With every new collection, USPA Kids does complete justice to the fashion statements for the young ones.

Junior’s Fashion Week, for its next stop of the Autumn Winter 2017 journey, visits the ‘silicon valley of India’, Bengaluru with US Polo Assn. Kids on 09th and 10th December 2017 at hotel Sheraton Grand.

The journey of USPA Kids with Junior’s Fashion Week has been incredible spreading fashion and trends through the runways in cities including Kolkata, Mumbai and New Delhi.

US Polo Assn. Kids is set to showcase before the audience, a collection that is not only stylish, trendy and groundbreaking but also equally comfortable and cosy. The whole range of latest, chic and flamboyant apparels will make a mark in the children fashion industry.

In the Autumn-Winter edition, USPA is breaking mainstreams with an innovatively curated collection for the juniors. The collection showcases a vigorous play of bright colours along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

What’s becoming very obvious to us is that fashion is art. The reason behind the same is the stunning collection that US Polo Association Kids comes with every time it walks the runway.

Talking about USPA’s association and the children’s fashion, Mr Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

US Polo Association Kids is all set for a thrifty and a spectacular showcase with a pool of adorable yet talented junior models on the runway of Junior’s Fashion Week. Are you ready Bengaluru?