The U. S. Polo Assn. Kids Spring 2018 collection is all set to permeate the Mumbai and Pune editions of Junior’s Fashion Week with classic American style. The showcase will be held on May 13 at The Westin, Mumbai and May 20 at JW Marriott, Pune.
Inspired by Indigo hues, Hawaiian beaches and Old Glory, the Spring 2018 collection of U. S. Polo Assn. is an assortment of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print. The collection proffers a perfect fit for the experimenting and unafraid young minds.
Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.”
“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added.
For girl bosses, the collection has classic sports dresses in bold and vibrant colors, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses. For boys, there are sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party.