Tag: USPA

U. S. Polo Assn. Kids will showcase ‘American Styles’ at the Mumbai & Pune editions of Junior’s Fashion Week

The U. S. Polo Assn. Kids Spring 2018 collection is all set to permeate the Mumbai and Pune editions of Junior’s Fashion Week with classic American style. The showcase will be held on May 13 at The Westin, Mumbai and May 20 at JW Marriott, Pune.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the Spring 2018 collection of U. S. Polo Assn. is an assortment of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print. The collection proffers a perfect fit for the experimenting and unafraid young minds.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.”

“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added.

For girl bosses, the collection has classic sports dresses in bold and vibrant colors, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses. For boys, there are sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party.

U. S. Polo Assn. Kids to reinvent “Summer Vibes” at the Kolkata edition of Junior’s Fashion Week

Inspired by Indigo hues, Hawaiian beaches and Old Glory, U. S. Polo Assn. Kids will showcase it’s Spring 2018 collection at the Junior’s Fashion Week on April 15 at The Oberoi Grand, Kolkata.

True to its character, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. It’s holiday shirts is everything cheerful and summery. The Spring 2018 collection of U. S. Polo Assn. is a miscellany of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print.

The brand offers classic sports dresses in bold and vibrant colors, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses for girl bosses to flaunt their glam. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, boys are also in for fashionable treat.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.”

“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added.

Could you miss the voguish showcase of U. S. Polo Assn. which promises young kids a perfect fit all year round?

U. S. Polo Assn. Kids’ to showcase a trendy amalgam of Indigo, Hawaiian and Old Glory at Junior’s Fashion Week in Chennai 

They say fashion is universal, and rightly so! Today’s kids are conscious about their appearance and these young ones are very keen to keep up with global trends. This is especially true of the spring-summer collection when the cold weather is retreating, and the sun is out – giving the little ones a good opportunity to ‘show-off’ their nice little shirt or their party dress.

True to its character, U. S. Polo Assn. Kids will showcase a collection at the Junior’s Fashion Week 2018 in Chennai, that is not only stylish but also comfortable to wear for young kids. This is for the 3rd consecutive year that U. S. Polo Assn. Kids is joining hands with the well-known fashion week for kids which is slated to happen at The Westin Hotel, Chennai showcasing their Spring Collection 2018 on 17th and 18th of March.

Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.

Keeping in mind fashion-forward kids and their ever-changing closest needs, U. S. Polo Assn.Kids’ holiday shirts are in cheerful and summery colors as well as camping essential shirts for boys. The brand also offers classic sports dresses in bold and vibrant colors, knitted summer dress, stylish color-blocked smockings, beach dresses and textured party dresses for girls to cater to all their fashion needs under one roof.

Inspired by Indigo hues, Hawaiian beaches and Old Glory, the newly curated collection by U. S. Polo Assn. Kids is the perfect fit for the experimenting and unafraid young minds. From sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party, U. S. Polo Assn. Kids has all it takes for kids to find their perfect fit all year round.

“This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added.

The new collection by U. S. Polo Assn. Kids will be showcased by junior models walking the ramp at the JFW 2018. Apart from brilliant essentials that include a mélange of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, the audience is also in for a treat with a lot of bright hues on display. Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print will enthrall the audience.

Are you ready to witness the matchless magic weaved in the Spring/Summer 2018 collection of U. S. Polo Assn. Kids?

INTERNATIONAL BRANDS WALKED THE RUNWAY FOR JUNIOR’S FASHION WEEK AUTUMN WINTER 2017 NCR EDITION

Junior’s Fashion Week showcases the trendy collection in the capital city with a bang!

Junior’s Fashion Week celebrates the success of preceding events and now takes forward Autumn Winter season for their third stop; Junior’s Fashion Week came to New Delhi, unveiling trendy AW collection by the associating brands on November 11th and 12th at The Grand, New Delhi. The event witnessed creativity of the national and international brands collaborated with JFW.

Junior’s Fashion Week highlights visually soothing, timeless and enlightens charm. Each collection is absolutely unique with regard to the design. Collections are set to debut to an audience of buyers, industry visitors, bloggers, and media. Junior’s Fashion Week assists to associate brands to engage consumer communication and strategies to drive demands. JFW allots a display window and networking opportunities to established and emerging brands with new launches and new labels.

From sketch to runway, Junior’s Fashion Week drew attention to a two-day event. Prominence to workshop and grooming session on day one was given for children aged between 4 to 14 years where they were taught the technicalities of the fashion world which further helped the junior models on the runway. Renowned brands such as US Polo Association Kids; Marks and Spencer, London; and The Children’s Place showcased their exclusive and impressive collections on the runway of JFW.

The grand showcase is a preamble of the pre-event workshop that was moderated by experts. Jessica Gomes Surana, the supermodel, renowned educationalist, choreographer, and styling expert takes care of the pre-event workshop, grooming, and styling of the kids. It is specially organized to groom the junior models to make them runway fit and instil in the confidence and aptitude to be a junior supermodel.

JFW is an omnibus to the future of fashion world for the young beautiful people of the world. JFW gives a platform to young girls and boys to know about fashion environment and experience the exhilaration of walking on the runway as a junior model.

From dresses, cosy activewear and embellished tops to modern jeans, printed leggings to playful graphic tees, and comfy sleepwear, The Children’s Place showcased their Autumn Winter 2017 collection that girls and boys loved.

On the other hand, Marks and Spencer showcased the collection, including jumpers and bomber jackets in luscious greens, snug blues and bright yellow hues which were donned by junior models on the runway. Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

Ending the grand event, Us Polo Association Kids showcased a vigorous play of bright colours along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models”

The ideology of JFW is to be an exemplary platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated!

MEET OUR GLOBAL BRAND AMBASSADORS

“A Brand is a story told by the Brand Ambassador”. All this time, while we’ve been having our eyes out at the fashionable attires of children, hold your breath there, for the global brand ambassadors of Junior’s Fashion Week AW’17. A brand ambassador has been a marketer’s oldest trick in the books and an efficacious element. Junior’s Fashion Week is a true blue endeavor to magnify brand’s market value and present the true essence of the brand ambassadors.

In the glimmer of hopes and aspirations, dreams come true with dedication and learning. Junior’s Fashion Week makes juniors enlighten with the fashion world. Well, every parent has a desire to see their kid on top of the world, either as a celebrity or as an upcoming kid model. Here’s an opportunity to make their dreams come true. Junior’s Fashion Week gives a platform to build kids’ confidence and style for their fashionable future.

Who doesn’t want to be in limelight? Keeping in mind the same, JFW assists global brand ambassadors with a solo walk with a brief introduction about juveniles before they hit the ramp. Global brand ambassadors get a chance to become the face of JFW on social media as well as national television.

Whether you are young or old, spotlight has been a reverie for all. To all the juniors out there, grab a shot of the best grooming sessions, proficient photographers, and tremendous media. That’s not all, being a global brand ambassador for Junior’s Fashion Week, you will be featured on a campaign hoarding in all the cities of an edition.

Presenting you the Global Brand ambassadors of Junior’s Fashion Week Autumn Winter 2017:

  1. SAIVI SINGH: It was a surprise when Saivi Singh made her first fashion debut at the age of 6. She is sure an upcoming Diva in the fashion world. “I love fashion, I completely love it” says the young Saivi.  She is one of her kind, beautiful, extremely talented and a joy to be around. With her poise and charm, this little rock star knows how to leave everyone gasping!
  1. KESHAV SONI: While there was never any doubt that Keshav Soni will rock the Runway, the little boy knows how to stun everyone with his style. He is one of the most energetic and enthusiastic juniors we have come across. His virtuosity and confidence will sure take him places.
  1. AAYUSH JAISWAL: Not only Saivi Singh and Keshav Soni made their catwalk debut in JFW AW’17, the little boy, Aayush Jaiswal also took his style with the International brands. He is one talented kid, who knows how to own the label with his personal style and sheer confidence.
  1. ESHAAN VIJAY: Already a firm favorite, with the fashion pack, Eshaan Vijay features his style on the runway. This bright junior right here is undoubtedly a champ. He’s as handsome as he’s talented.

So what are you waiting for? Enroll your child to an amazing platform and let their dreams come true.

USPA to showcase a jovial collection on the runway of Junior’s Fashion Week AW’2017

What you wear is how you present yourself to the world out there. They say be a flamingo in a flock of pigeons. And in the fashion world, USPA (United States Polo Association) sure knows how to stand out from the crowd. With every new collection, USPA strikes the right chord in the fashion market. Innovation and comfort would be two words that could easily sum up USPA’s creativity and new collection every season.

Gone are the days when the entire focus in the fashion industry by the brands was on men and women apparels and accessories. Thanks to the globalization and the initiative by several fashion brands around the globe that the recent years are witnessing a rise in the sales of the children clothing. Much credit can also be given to the fashion events that specifically highlight children fashion like Junior’s Fashion Week and Global Kids Fashion Week, etc.

Ever wondered what would happen if such leading brands and hit fashion weeks would come together? Well, when creativity and business collide, great things happen. And this why Junior’s Fashion Week and USPA comes together once again for a spectacular event in Kolkata on 02-03 September 2017 at JW Marriott. JFW and USPA earlier came together for Spring Summer 2017 in the city of joy only to spread more fashion and cheerfulness. SS 2017 was a great hit and it’s time to create more fashion, trends, and memories together at AW 2017.

In the Autumn Winter edition, USPA comes up with another innovatively curated collection for the juniors. U.S. Polo Assn Kids AW’17 collection features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

Mr. Alok Dubey from USPA says, “U.S. Polo Assn Kids has always been a very integral part of our brand and we are pleased to be associated with Junior’s Fashion Week.  The creative and youthful nature of this show is a good platform to showcase our kids’ collection. Rooted in the brand’s American origin and polo connection, the collection stays true to classic American styling showcasing a vibrant play with reds, blues, and whites highlighted with stars, stripes, and dot prints. It’s always a pleasure to see kids wearing our traditional and preppy collection and we look forward to a great response from the show. The overwhelming reaction from parents and kids has given us a strong sense of responsibility to prove ourselves and provide a great clothing line for our junior models.”

The little stars are all set to slay the gorgeous and creative collection of USPA with sheer confidence and style on the runway at Junior’s Fashion Week AW’17. Are you ready Kolkata?