~Little superstar Sidharth Shakya (diagnosed with Autism) looked dapper with other junior models in ‘Athleisure’, ‘Sport the Adventure’ & ‘Party Squad’ collection~

Mumbai, October 13, 2017: Allen Solly Junior from Aditya Birla Fashion and Retail Ltd showcased their uber chic Autumn Winter ’17 collection at the Junior’s Fashion Week. The collection comprised of three different looks, ‘Sport the Adventure’, inspired by military and jungle look, ‘Athleisure’ crafted with special fabrics and trims and ‘Party Squad’ designed to cater special occasions and parties. The little superstars trotted the ramp with unmatched grace and confidence as they reveled in the spotlight, sporting Allen Solly Junior’s colorful and contemporary designs.

The collection consists of trendy hoodies, stylish skirts, gorgeous dresses, funky jackets and comfortable bottoms was an instant hit on the runway. The two-day fashion extravaganza at Grand Hyatt, Mumbai was a complete cuteness overload as little fashionistas made big fashion statements.

Speaking on the association, Mr. Anil S. Kumar, Brand COO, Allen Solly, Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd said, “We are excited to partner with Junior’s Fashion Week and showcase our new trendy, in-vogue fashion for the young generation. Today’s kids are aware of the latest fashion, global trends and more importantly want to stay ahead of the fashion curve and that’s the gap that Allen Solly Junior attempts to bridge, with its curated and expressive fashion line. The innovative and youthful nature of this show is a good platform to showcase our AW’17 kids’ collection and we are excited to be part of the same.”

Speaking on the participation, Mrs. Sushma Vijay, mother of Eshaan Vijay, one of the Global Brand Ambassadors for Junior’s Fashion Week AW17, said, “I am thrilled to be a part of Junior’s Fashion Week and so is Eshaan. It is a wonderful platform for juniors who aspire to step into the modeling world, to showcase their talent and get in the limelight. I thank the entire JFW team for not only putting up a great event but also for grooming the juniors in such an incredible way. I can see a complete change in the attitude and confidence of Eshaan since he has been a part of JFW. I am super excited and can’t wait for the next event in NCR. “

Aimed at enhancing the kids’ fashion scene in the country, Junior’s Fashion Week provides an apt platform for brands to showcase their kids’ collection and at the same time enrich the children with confidence and groom them better for tomorrow.

Allen Solly Junior Autumn Winter’17 collection has a national presence across 160 MBOs, 20 exclusive business outlets, and 96 shop-in-shops, across 20 cities in India.

About Allen Solly Junior

In 2013, Allen Solly expanded into a complete smart young wardrobe—Allen Solly Junior. Allen Solly Junior range is for the 3-16-year-olds who are enthusiastic about experiencing the new and having fun. The range includes colorful and fashionable apparel for boys and girls. The brand has recently expanded the range to infants as well.

About Aditya Birla Fashion and Retail Limited

Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd.’s (ABNL) Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India’s No 1. Fashion Lifestyle entity. It altogether hosts India’s largest fashion network with over 8,000 points of sale in over 700+ cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.