Marks & Spencer Kids has ushered in Spring Summer ’18 with a refreshing burst of color, and airy silhouettes, all with the hallmarks of quality and style they are incredibly proud of.

Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.”

If there is one element which represents the soul of Marks & Spencer Kids SS18 collection, it is the Denim – undeniably, a key fabric for the season. Denim has been crafted for both boys and girls in all its glory in the form of bottoms, dungarees, slip dresses, denim pinnys and topwear. Another interesting concept called the “Holiday Shop” unique to M&S is infusing high fashion in vacation wearables. The “Holiday Shop” will contain fun fashion looks from frilly swimwear and breezy dresses for girls to nautical-inspired graphic tees and boardshorts for boys.

Looking at the M&S SS18 collection in entirety, Boys’ wear is inspired by the still strong athleisure trend popular among young adults- vibrant clean colors, technical fabrics, underpinned by sports aesthetic. Equally spiffy is the Girls’ wear which sees romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower & pale jade shades, together with palest Melba and bright pink highlights.

Marks & Spencer is now set to bewitch the revered audiences at the Junior’s Fashion Week with its Botanical SS18 collection on May 12-13, 2018 at The Westin, Mumbai and May 19-20 May at JW Marriott, Pune.