After an awe-inspiring Runway Showcase in Kolkata, JFW will now make the fashion capital Mumbai as its next stop where it will be showcasing the collection of four international kidswear brands – U. S. Polo Assn. Kids, Cherry Crumble California, The Children’s Place, Flying Machine Boyzone. Awaited by the width and breadth of kids wear industry, the JFW Mumbai edition is scheduled to be held at Westin Hotel, Goregaon on September 08-09, 2018.
Junior’s Fashion Week is a children’s fashion runway showcase which brings the choicest of kids’ market constituents to the fore. It is a celebration of young talent and international fashion. An upmarket platform for kids which showcases crème de la crème of children’s apparel, footwear, accessories, décor, and everything else for kids from four to fourteen years, JFW is touted as India’s finest edutainment platform.
The Runway Showcase is preceded by wholesome workshops which encompass the grooming classes, the dining etiquettes. The JFW workshops are helmed by eminent celebrity choreographers whose teachings imbue little ones with lifetime learnings of how to make a big difference in this world by grooming their personalities.
With an aim to increase the brand awareness, JFW brings the true essence of the brands to the fore. JFW caters to industry heavyweights, emerging brands and stirring new launches. It connects with the audiences on a level which brings numerous benefits to the brands – tangible and intangible. It introduces trends to potential consumers and professionals with the goal of marketing, branding and business generation.
The Runway showcase aims to extend a market-centric pedestal to the brands in both B2B and B2C landscapes. It renders a commercial glorification to the brands’ merchandise or services on and off the Runway. Connecting the target audience to the brand’s agenda, arousing likability for the brands’ merchandise, and setting a niche cum loyal market for the brands is what JFW thrives on.