Fashion is an ever changing, dynamic and a creative minefield. A sudden outburst of designer creativity gives way to a whole new collection. But how do you reach to your audience with your ideas?? Fashion world is essentially a ‘see and buy’ platform. You have to be innovative, tasteful and lucid in expressing your brand idea to attract the ultimate consumer.
Every organization has its own way of promoting its brand associates. Junior’s Fashion Week is a part of the enterprising world of kids’ fashion. JFW is a platform where junior models showcase the brand and designer collection on the runway. It becomes an arena for direct brand engagement and awareness to a premium niche of direct consumers and fashion enthusiasts.
Statistically, in about 80% of the families, parents spend more on their kids than themselves. One of the major reasons for parents to refuse to buy a particular clothing line for their kid’s is because they don’t find quality clothes, comfortable fabric, foreign element and style that can hold their attention. As a result, a brand with a strong recognizable and luxurious image has better chances of holding parents attention.
In today’s era of digitally aware consumer audience and the emergence of a new target audience namely kids, it is imperative that being in the kids fashion world, you need to have a strong brand image to win and stay ahead in the competition.
Junior’s Fashion Week helps its brand associate in every aspect of branding. From launching a brand to showcase a new collection it helps to create a strong brand image. Exclusive brand windows help brands to display their collection in a manner it leaves an unforgettable memory in the minds of viewers. Bespoke brand consultancy helps brands to better their game and emerge more powerful in their marketing strategy. Runway showcase gives brand an opportunity to bring their collection into direct touch of their consumers and the celebrity endorsement accelerates the awareness of the brand manifolds. Since Junior’s Fashion Week is dedicated to the kids fashion and lifestyle industry it easily helps the associate brands to achieve niche marketing and allows brand pitching to the refined and absolute target audience.
Brand promotion is a great tool that creates news worthy advertising for the associate brands. Junior’s Fashion Week ensures to use proven integrated brand promotion activities to expose your brand in competitive marketplace. To showcase your brand at JFW, click here.