As we step into hot summer days, beach parties and school vacations, catering to the ever effervescent, carefree childhood, Flying Machine’s new groovy collection gets all set to take off at the Junior’s Fashion Week at The Westin Hotel, Chennai.
Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says, “The Flying Machine wardrobe has always been unmistakably identifiable with the youth. Staying true to our nature of translating a youthful exuberance on to our clothes is something we take immense pride in.”
The latest Spring Summer collection from Flying Machine Boys will shine the spotlight on cool, trendy styles for young boys. The collection draws inspiration from some of the signature designs of Flying Machine and combines them with catchy, contemporary trends in children’s fashion. Apropos to the gaiety that comes with the anticipation of sunny days ahead, the collection has a generous sprinkling of beachy prints and vibrant colours. Flying Machine Boys is certainly going all out bringing back the ‘cool’ quotient into focus, as summer days get hotter!
No look is complete without a pair of denim. Enter, the legendary denim from Flying Machine, for boys. With a fair share of shaded and monochrome jeans, the pair of denim speaks volumes about vogue and a true sense of the signature Flying Machine style. Flying Machine’s latest range is poised to grab all the attention whether the kid is on a vacation with family, an outing to the movies or a picnic with his friends.
On the association of Flying Machine Boys with the Junior’s Fashion Week, Mr. Alok said, “JFW is a great platform for Flying Machine Boys, not just to convey our offerings to a bigger audience, but also to present our collection with a brand-new perspective. The event, we believe, would create an ultra-receptive platform to showcase our collection. The scarcity of kid’s fashion in the market paves the way for fashion-forward brands in the category to come to the fore and such events are a strong foundation for the same.”
Get ready to be bewitched by Flying Machine’s groovy Spring/Summer collection at the upcoming JFW Runway showcase in Chennai.